ForSaleByOwner.com Partners with Cribfinder to Place All Property
Listings on Facebook® Platform
Real Estate Leader Will Help Market Customers’
Listings to 60 Million Facebook Users
NEW YORK (Business Wire EON) July 16, 2008 --
ForSaleByOwner.com (http://www.forsalebyowner.com),
the nation’s leading “for
sale by owner” website, today announced that
its listings will be included in the Cribfinder application on the
Facebook Platform. With more than 60 million active users, Facebook is
the sixth-most trafficked website in the United States. Cribfinder
provides ForSaleByOwner.com customers with a free, innovative approach
to marketing their home on Facebook.
“More than 84% of all real estate buyers go
online to find their next home and marketing all of our customers’
properties on this top 10 website furthers our commitment to help people
sell their home without paying commission,”
said Greg Healy, Vice President of Operations for ForSaleByOwner.com.
Beginning today, all ForSaleByOwner.com customers will have their
property listings automatically posted to Cribfinder at no additional
cost. Cribfinder offers a conventional real estate search functionality
and, consistent with Facebook’s social
utility, allows Facebook users to see who within their network has a
property for sale. Historically, many homebuyers purchase homes found
through friends and family members. The Cribfinder partnership enables
ForSaleByOwner.com customers to leverage this important aspect of
selling a home within Facebook’s community.
“Online networking is another innovative
marketing approach we’re using to help people
build independence from commissioned real estate agents. We’re
pleased to partner with Cribfinder for the benefit of the growing amount
of ‘for sale by owner’
consumers,” said Healy.
Cribfinder is owned by Jenius Industries Inc., an internet company
specializing in Facebook applications. Adam Oppenheimer, President of
Jenius Industries Inc., said, “Cribfinder
utilizes the social graph for real estate, maximizing property
visibility by syndicating listings throughout Facebook. We are excited
to add ForSaleByOwner's rich portfolio and popular branding to our
service."
Today’s news continues ForSaleByOwner.com’s
strategy to syndicate all of its property listings to popular Web sites.
The company’s listings appear on many of the
Internet’s leading sites including
GoogleBase.com, Yahoo.com, USAToday.com, AOL.com, Oodle.com, Lycos.com,
Military.com, Roost.com and Vast.com.
About ForSaleByOwner.com
ForSaleByOwner.com is the nation’s leading
for sale by owner website. Since 1999, ForSaleByOwner.com has saved home
sellers more than one billion dollars by providing premium Internet
marketing services, property pricing reports, real estate guidance and
information, downloadable legal forms, as well as live customer support,
to help customers independently sell their own homes. The company
charges a modest fee for its wide range of advertising and real estate
resources, priced from $89 to $899. In contrast, a person selling a
$300,000 home through a real estate agent would be charged a 6%
commission fee and pay approximately $18,000. Prospective homebuyers can
browse property database, available at http://www.forsalebyowner.com,
at no charge.
Facebook® is a registered trademark of
Facebook Inc.
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