Freescale Sets Automotive Pace with Emissions Control Technology and
Commitment to EcoCAR Challenge
Leading Supplier of Automotive Semiconductors Focuses on Hybrid Engine
Control and Advanced Technologies for Emerging Global Markets
AUSTIN, Texas (Business Wire EON) June 2, 2008 --
Freescale Semiconductor has introduced advanced silicon technology
designed to help automakers improve fuel efficiency while reducing
harmful emissions. Last week, the company launched a new family of
32-bit Power Architecture (www.power.org)
microcontrollers (MCUs) with integrated emissions control technology.
The company also announced its commitment to supporting the EcoCAR
Challenge (www.ecocarchallenge.org),
a new international collegiate vehicle engineering competition focused
on developing the next generation of eco-friendly cars.
A recent report by Strategy Analytics named Freescale the No. 1
semiconductor supplier to the automotive industry in 2007–the
17th year in a row that Freescale has topped
the charts in the analyst firm’s annual report.
“Freescale’s
acknowledged leadership position in automotive ICs has remained unbroken
since 1992–the first year that Strategy
Analytics began publishing its automotive semiconductor vendor market
share report,” said Chris Webber, vice
president, global automotive practice, Strategy Analytics. “It’s
remarkable that any silicon vendor has sustained such a long tenure of
automotive market leadership, given the fierce global competition and
the industry’s rigorous requirements for
quality and continuous innovation.”
Freescale’s continued market momentum is
built on strong relationships with leading automakers in the United
States, Europe and Asia. Freescale supplies General Motors with advanced
MCU technology for the hybrid drivetrain used in GM’s
2008 Chevrolet Tahoe Hybrid (www.chevrolet.com/hybrid)
and GMC Yukon Hybrid (www.gmc.com/yukonhybrid),
the world’s first full-size hybrid SUVs.
In addition, Freescale has announced plans to establish a joint
automotive lab with China’s Chery Automobile
Co. The two companies aim to co-develop silicon, software and
system-level solutions for use in Chery vehicles for Chinese and export
markets. China is the world’s second largest
automotive market after the United States. According to J.D. Power and
Associates, China could overtake the United States as the world’s
top automotive market after 2015.
“With more than one billion microcontroller,
sensor and analog devices shipped every year,
Freescale provides more silicon for the automotive market than any other
semiconductor supplier,” said Denis Griot,
chairman of Freescale EMEA and the company’s
global automotive marketing lead. “Automotive
technology continues to be a huge and growing research and development
focus at Freescale. In fact, 30 percent of Freescale’s
overall product portfolio is powering today’s
vehicles, while automotive microelectronics represents less than 10
percent of the global semiconductor market.”
2008 Freescale automotive highlights include:
Quote from Henri Richard, senior vice president and chief sales and
marketing officer:
-
“We are just starting the race when it
comes to fuel savings technology, and Freescale is dedicated to
sustainable vehicle technology for the next decade and beyond.
Freescale continues to reach new heights in automotive innovation,
enabling smarter, safer and greener cars that provide the ultimate in
driver comfort and convenience.” For a
photo and bio for Henri Richard visit: http://media.freescale.com/phoenix.zhtml?c=196520&p=irol-
govBio&ID=170103
Freescale: The leader in automotive semiconductors
Freescale is the No. 1 supplier of automotive semiconductors, with more
than 30 years of experience in the automotive industry. Freescale’s
sensors, analog products and 8-, 16- and 32-bit MCU families provide
intelligence and connectivity for advanced safety, body electronics,
chassis, engine control, powertrain, driver information and telematics.
Freescale is a pioneer in FlexRay™ technology
and was the first supplier to integrate CAN, LIN™
and flash memory technologies on automotive MCUs. www.freescale.com/automotive
About the Freescale Technology Forum
Created to inspire innovation and collaboration, the Freescale
Technology Forum (FTF) has become the developer event of the year for
the embedded semiconductor industry. The Forum, which debuted in 2005,
has drawn nearly 20,000 attendees at FTF events worldwide since its
inception. www.freescale.com/ftf
About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture
of embedded semiconductors for the automotive, consumer, industrial,
networking and wireless markets. The privately held company is based in
Austin, Texas, employing more than 5,000 people in the Austin Metro
Area. The company has design, research and development, manufacturing or
sales operations in more than 30 countries. Freescale is one of the world’s
largest semiconductor companies with 2007 sales of $5.7 billion (USD). www.freescale.com
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