Infographics Make Green Issues Easier to Understand
Funnel Incorporated Clarifies Complex Environmental Topics Using
Information Design, Infographics and Icons to Give Green Organizations
an Edge on Earth Day
MIDDLETON, Wis. (Business Wire EON) April 17, 2008 --
Environmental issues can be overwhelming and confusing which is why
organizations seeking better communication tools to persuade, change and
challenge constituents turn to Funnel Incorporated for information
design, infographics and icons (http://www.funnelinc.com/green_infographics).
One well-executed infographic or icon can be used for fundraising,
presentations, media outreach, online, annual reports, events and more
making this investment cost effective as well.
“Transparent organizations seeking to avoid
the greenwashing backlash are wise to eschew superficial claims, window
dressing and data manipulation,” says Lin
Wilson, Creative Director of Funnel Incorporated. “We
advise clients to stick to the facts and respect its audience by
presenting data in a clear and thoughtful manner.”
This fact-based approach appeals to an audience more apt to care for a
cause it understands. Water conservation, for example, is easier to
comprehend when various threats on the intricate groundwater process are
visualized. Before and after images powerfully convey a problem or
proposed solution.
“We excel in taking a difficult scientific
process and making it easier for people to understand through pictures
and text,” continues Wilson. “Breaking
the process down into illustrated phases makes information less
intimidating and more inviting.”
A growing trend is the creation of icons to represent an organization’s
earth-friendly mission or product that goes beyond the ubiquitous green
leaf. A common visual language (CVL) serves as a visual shorthand
keeping communication consistent and branded whether used in a
presentation, as a product badge or as website information guideposts.
“Clients hire us to explore visual metaphors
that articulate an organization’s
environmental stewardship in a unique way,”
continues Wilson. “An added benefit is the
universal appeal icons have to a variety of audiences, cultures and
languages.”
And as consumers hold organizations accountable for their actions,
information design is a useful tool in the development of user-friendly
charts and diagrams. Deliberate selection of a chart’s
format, colors and embellishments elevates data to enhance understanding
and be more persuasive to inspire change.
ABOUT FUNNEL INCORPORATED: Funnel Incorporated (http://www.funnelinc.com)
is an information design firm that specializes in making the complex
clear through the creation of infographics, icons, charts, maps and
instructions.
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