Michael Dell: Green IT Key to Achieving a Low-Carbon Economy
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Dell Chairman and CEO Addresses FORTUNE Brainstorm: GREEN
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Previews Company’s Smallest and Most
Environmentally-Responsible Consumer Desktop PC
LOS ANGELES (Business Wire EON) April 22, 2008 --
Green information technology (IT) can be one of the world’s
strongest assets in achieving and sustaining a prosperous, low-carbon
economy, Dell Chairman and CEO Michael Dell told attendees gathered at
today’s FORTUNE
Brainstorm: GREEN.
“Ten years from now, we will look back and
credit ‘green’ IT
for helping to mitigate the effects posed by climate change, strengthen
global industries and chart a new and prosperous low-carbon economy,”
said Mr. Dell. “It’s
a historic opportunity that we must act on now.”
Mr. Dell spoke at the magazine’s first-ever
event dedicated to ‘green’
topics and trends, part of the 39th annual Earth
Day festivities taking place around the world. At the event, Mr.
Dell previewed the company’s smallest and
most environmentally-responsible consumer desktop PC. Scheduled to be
released later this year, the computer is approximately 81 percent
smaller than a standard mini-tower desktop, uses up to 70 percent less
energy and comes in recycled and recyclable packaging. Since 2005, the
company’s client desktop systems alone have
helped customers save more than $2.2 billion and avoid approximately
22.4 million tons of CO2.
A recent study by the American Council
for an Energy-Efficient Economy (ACEEE) found that information
technology is already providing the U.S. economy energy savings.
According to the study, for every one kilowatt-hour of electricity used
by IT, ten kilowatt-hours of electricity are saved. This includes
IT-enabled benefits such as virtualization, energy-efficient computing,
telecommuting and online transactions.
“Connecting with customers, employees and
suppliers means understanding and sharing their commitment to green
ideas and innovation,” said Mr. Dell. “Today,
I’m extending my challenge to every
technology company to make the environment both a business priority and
daily conversation, from energy efficiency and
environmentally-responsible products, to carbon neutrality and free
recycling for consumers.”
Dell’s
Commitment to the ReGeneration
On World Environment Day 2007, Dell announced it would partner with the
ReGeneration – people of all ages who
care about the environment – to become the “greenest”
technology company on the planet. The company has since pledged to
become the first in its industry to neutralize the carbon impact of
worldwide operations by the end of 2008.
“We are on track to achieve that goal,”
added Mr. Dell.
Today, Dell also announced plans to convene a formal ReGeneration
Advisory Group to advise and guide the movement. The group will
include Alexandra Cousteau, president of EarthEcho International and
granddaughter of marine biologist Jacques Cousteau; Chuck Leavell,
keyboardist for the Rolling Stones and avid tree farmer and
conservationist; and Laura Turner Seydel, eco-living expert and chairman
of the Captain Planet Foundation. Dell also will expand the group by
extending invitations to other stakeholders and environmental advocates.
The company today also announced five finalists in its International
Green Computing Technology Design Competition. Full details on the
advisory board and design competition are available at ReGeneration.org.
Environmental Leadership
Earlier this month, Dell announced that its corporate headquarters
campus is powered with 100 percent ‘green’
energy. The company’s carbon intensity (CO2
emissions/revenue) is among the lowest of the Fortune 50 and less than
half that of its closest competitor.
Dell enables its customers to offset the carbon impact of the
electricity required to power their computer equipment through the
company’s “Plant
a Tree for Me” program. The company recently
announced that it is matching consumer and small and medium business
contributions of $2 made during laptop purchases and $6 made during
desktop purchases in celebration of Earth Day.
In September 2007, Dell announced “Plant
a Forest for Me,” a program that enables
organizations worldwide to share best practices and, as partners,
facilitate the planting of trees in sustainably managed reforestation
projects. Partners include AMD, ABN AMRO, Ask.com, CGI, Staples,
Salesforce.com, Targus and WellPoint.
Dell also offers the industry’s only free
recycling program for consumers. In 2006, the company recycled more than
78 million pounds of computer equipment worldwide, a 93 percent increase
over 2005. This put Dell ahead of schedule in achieving a goal of
recycling 275 million pounds of equipment by 2009.
For more information on Dell’s commitment to
become the “greenest”
technology company on the planet, visit www.dell.com/earth.
To join with the company and thousands of others in lending a voice and
saving the planet, visit www.regeneration.org.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell is a leading global systems and services
company and No. 34 on the Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels,
go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
Dell disclaims any proprietary interest in the marks and names of others.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5663252
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Trackbacks/Comments Received
If Dell Really Wants to be Green He Should Stop Selling Toxic Computers
from Mike on Apr 23, 2008
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According to the Times, battery experts are claiming that the lithium-ion batteries that all of us use in our laptops, cell phones, and other mobile devices, are “inherently dangerous and must be changed to ensure safety.” Exhibit # “Battery companies are
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