Men’s Health to Publish
First Fully Interactive Advertising Magazine
Partnership with SnapTell Will Allow Advertisers and Readers to
Interact Within the July/August issue
NEW YORK (Business Wire EON) April 22, 2008 --
Men’s Health, the largest men’s
lifestyle magazine brand in the world, has partnered with SnapTell, the
leading provider of image recognition-based mobile marketing solutions,
to create the first fully interactive advertising magazine in America. Men’s
Health’s July/August summer issue, hitting
newsstands June 24, will feature enabled or “live”
ads for readers to receive real-time promotional information from
advertisers.
Using SnapTell’s Snap.Send.Get mobile
marketing technology, readers will snap a photo of any advertisement in
the issue with their cell phone or photo-enabled mobile device to send
(or short code) to SnapTell, where an immediate promotional bounce-back
will be sent to their device. The initiative offers a great deal of
flexibility for marketers to provide instant brand messaging, sales
incentives such as product samples and discounts, sweepstakes
information, and links to websites, photos and videos—at
no cost to the advertiser. The technology is compatible with all cell
phone providers and does not require special software for downloading
advertiser images.
“The partnership provides a benefit to both
consumers and marketers—it’s
a unique opportunity for our advertisers to have an immediate, direct
conversation with our readers,” said Jack
Essig, VP/Publisher of Men’s Health, “and
for consumers to realize a more interactive experience with our brand.
We want to show agility in the digital space and true accountability for
our clients.”
“Men’s Health
is a great vehicle for advertisers to reach millions of men nationwide,”
said G.D. Ramkumar, co-founder and CTO of SnapTell. “We
are thrilled to be working with such a marquee publishing house and
believe their audience will enjoy the ability to get desired information
on the go.”
Advertisers already participating in the July/August issue include Axe,
Samsung, Westin, and PowerAde.
About Men’s Health (www.menshealth.com)
Men’s Health is the largest men’s
lifestyle magazine brand in the world with 38 editions worldwide.
Published 10 times a year in the U.S. by Rodale, Men’s
Health is the best-selling men’s magazine
on newsstands, each month providing its 11 million readers with the
latest information on all aspects of a guy’s
life including health, fitness, fashion, nutrition, relationships,
travel, technology and finance. The magazine has garnered numerous
accolades in the industry including several appearances on Advertising
Age’s “A List”,
Adweek’s “Hot
List” and Capell’s
Circulation Report, which recently named the magazine “Best
Newsstand Performer of the Decade.” Men’s
Health Editor-in-Chief David Zinczenko was just named “Editor
of the Year” by Adweek shortly after
the title secured the top spot on their “Brand
Leaders Hot List” in 2006. The magazine has
also received a National Magazine Award in the personal service
category. In 2004, Men’s Health launched Best
Life, the fastest-growing magazine for discerning, accomplished men and
also publishes several branded books, DVDs, special interest
publications and the online subscription service www.menshealthtrainer.com.
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect.
Using a camera phone and SnapTell's innovative image-recognition
technology, users can easily and instantly access requested information
and content. Marketers can effortlessly create high-impact campaigns
using existing collateral and can alter their messaging on the fly in
response to SnapTell-provided actionable metrics. Currently, the company
is in discussions with major brands and agencies with SnapTell solution
deployment expected in the upcoming weeks. For further information on
the company visit: http://www.snaptell.com.
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