Wee Generation Project Grows as Rickshaw Bagworks Joins To Design,
Manufacture Eco-Chic Baby Bag
Seventh Generation, Healthy Child Healthy World and babystyle
Encourage Parents to Learn, Contribute and Win at www.weegeneration.com
BURLINGTON, Vt. (Business Wire EON) November 12, 2007 --
The all-star green team of “Wee Generation,”
founded by Seventh Generation, Healthy Child Healthy World and babystyle®,
announced today that Rickshaw Bagworks will be the designer and
manufacturer of the world’s first Cradle To
Cradle baby bag, a central project of the collaborative. Specializing in
stylish, functional bags that stand up to the active lifestyles of
bicyclists and urban commuters, the San Francisco-based company is the
ideal bag maker for the most on-the-go people on earth –
parents.
Rickshaw Bagworks is a new company founded by industry veterans Mark
Dwight and Rob Honeycutt. The company is developing the eco-baby bag in
collaboration with world-renowned green designer William McDonough and
IDEO, one of the world’s most innovative
product design firms. The certified Cradle To Cradle bag will feature
environmentally safe materials and production processes, socially
responsible manufacturing practices and special consideration for
end-of-life recycling. The Cradle To Cradle design philosophy —
the subject of a book of the same name co-authored by McDonough and
Michael Braungart — has become a modern day
manifesto for eco-friendly product design and the basis for a
certification process for sustainable products and manufacturing
processes.
“We’re delighted
to join the Wee Generation team in their effort to promote healthy
lifestyles for parents and their newborns and embrace the Cradle To
Cradle design philosophy,” said Mark Dwight,
CEO of Rickshaw Bagworks. “Designing bags for
new parents presents an interesting combination of functional and
aesthetic design challenges, along with sourcing durable, eco-friendly
materials that withstand the rigors of everyday use.”
The new bag will be available through www.weegeneration.com
and www.babystyle.com in March
2008. All profits from the bags will benefit Healthy Child Healthy
World, the nation’s leading childrens’
environmental health and eco-advocacy nonprofit.
At the www.weegeneration.com
site visitors can register to win limited-edition versions of the bag,
organic baby t-shirts, and a Grand Prize Green Nursery Makeover, along
with the chance to “pay it forward”
by donating a second nursery makeover to a favorite local children’s
organization. Visitors can also learn the importance of eco-friendly
products to a family’s health and follow the
development of the bag as it evolves from concept to retail product.
About Wee Generation
Leading the partnership with Healthy Child Healthy World is Seventh
Generation, the nation’s premiere provider of
non-toxic, environmentally safe household products. Also collaborating
are babystyle®, the premiere maternity and
baby boutique that addresses the needs of today’s
new and expectant families, world-renowned green designer William
McDonough, IDEO, one of the world’s most
innovative design firms, and now Rickshaw Bagworks. The collaborative’s
overarching goal is to advocate for a healthier environment for children
by focusing on the “living home”
and a transformation of ecosystem-impacting consumer products.
About Rickshaw Bagworks
Rickshaw Bagworks, Inc. is a new San Francisco-based company
specializing in the design and manufacturing of messenger bags, computer
carrying cases, bicycle packs, and a variety of everyday bags and
accessories designed for commuting and urban living. The word “rickshaw”
comes from the Japanese characters “jin-riki-sha,”
meaning “human-powered-vehicle,”
and refers to the hand-drawn and pedal-powered vehicles used throughout
Asia. Rickshaw products will be available at select bicycle, outdoor,
personal technology and lifestyle specialty retailers in 2008. For more
information about Rickshaw Bagworks, visit www.rickshawbags.com.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products
are healthy and safe for the air, the surfaces, the fabrics, the pets,
and the people within your home — and for the
community and environment outside of it. Seventh Generation also offers
products for baby that are safe for your children and the planet. From
chlorine free diapers and wipes to specially formulated Baby Laundry
Detergent, Seventh Generation provides you with baby products you can
trust. For information on Seventh Generation cleaning, paper, baby and
feminine personal care products and to find store locations, visit www.seventhgeneration.com.
About Healthy Child Healthy World
Healthy Child Healthy World (formerly Children’s
Health Environmental Coalition) has been the national leader in
safeguarding the health of children and protecting them from harmful
environmental exposures for over sixteen years. By educating parents and
engaging communities, we encourage everyone to make simple, smart
choices that allow our children and families to flourish. To learn more
about our work visit www.healthychild.org.
About babystyle®
Babystyle is the premier maternity and baby boutique, offering a smart,
stylish selection of maternity, baby and kids apparel, top-rated gear,
unique toys and charming gifts, as well as an easy-to-use baby registry.
Shop them online at www.babystyle.com
or visit their growing family of stores, where expert maternity
consultants help moms-to-be with questions about fit and fashion. While
you're at it, be sure to check out their online Green Shop for eco-cute
clothes, toys, gifts and more.
About William McDonough
William McDonough is a world-renowned architect and designer and
winner of three U.S. presidential awards for environmental design. Time
magazine recognized him as a "Hero for the Planet" in 1999, stating that
"his utopianism is grounded in a unified philosophy that —
in demonstrable and practical ways — is
changing the design of the world." For more on Mr. McDonough, please
visit www.mcdonough.com.
About IDEO
IDEO is an innovation and design firm that has been independently ranked
as one of the most innovative companies in the world. Known for the
design of Apple’s first mouse and the first
laptop computer, IDEO more recently created the Palm V handheld
computer, the Mayo Clinic’s SPARC innovation
center, Bank of America’s Keep the Change
banking service, and the new Shimano Coasting bike strategy and
experience. Today, IDEO is applying its human-centered approach to
sustainable design projects in the areas of clean energy, health, and
consumer experiences. Find out more about IDEO by visiting www.ideo.com.
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