CORRECTING and REPLACING Hitwise Launches Election 2008 Data Center
To
Provide Online Insights Into Its Candidates and Politics Category
Weekly Data Includes Top Candidate Websites, Top Political Search
Terms and More
NEW YORK (Business Wire EON) August 7, 2007 --
Please replace the release with the following corrected version due to
multiple revisions to the website links.
The corrected release reads:
HITWISE LAUNCHES ELECTION 2008 DATA CENTER TO PROVIDE ONLINE INSIGHTS
INTO ITS CANDIDATES AND POLITICS CATEGORY
Weekly Data Includes Top Candidate Websites, Top Political Search
Terms and More
Hitwise, the leading online
competitive intelligence service, today announced the launch of its new
Election 2008 Data Center, providing online usage data surrounding the
2008 US presidential election. This new feature to the Hitwise Data
Center highlights which candidates are the most visited online and which
candidates generate the highest volume of searches. This sample of
Hitwise data is publicly available to political enthusiasts, marketers,
bloggers, academics, and the media.
“As the Internet continues to evolve as a
major communications channel for candidates and a platform for the
public to research issues, we are delighted to share insights on how
American Internet users react to political campaigns and policies online
as the election unfolds,” said Tessa Court,
chief marketing officer, Hitwise.
Hitwise Election 2008 data is based on the online usage and search
behavior of how more than 10 million US Internet users interact with
more than 1 million websites across more than 160 industry categories.
The Hitwise Election 2008 Data Center is located on the Hitwise website
at: http://www.hitwise.com/political-data-center.
The data updates every Tuesday on the following topics:
|
Custom Category of Republican Presidential Candidates - Weekly US
Market Share of Visits
|
|
Weekly rankings for the week ending 08/04/2007
|
|
Rank
|
Candidate
|
Domain
|
Market Share %
|
|
1
|
Ron Paul
|
www.ronpaul2008.com
|
44.16%
|
|
2
|
Mitt Romney
|
www.mittromney.com
|
16.13%
|
|
3
|
Rudy Giuliani
|
www.joinrudy2008.com
|
11.78%
|
|
4
|
John McCain
|
www.johnmccain.com
|
9.74%
|
|
5
|
Mike Huckabee
|
www.mikehuckabee.com
|
9.20%
|
|
6
|
Duncan Hunter
|
www.gohunter08.com
|
3.79%
|
|
7
|
Sam Brownback
|
www.brownback.com
|
3.49%
|
|
8
|
Tommy Thompson
|
www.tommy2008.com
|
1.71%
|
|
Note - the Hitwise data is based on a custom category of Republican
websites for only those presidential candidates that have officially
announced their candidacy ranked by US market share of visits, which
is the percentage of online traffic to the domain or category, from
the Hitwise sample of 10 million US Internet users. Hitwise ranks
more than 1 million unique websites on a daily basis, including
sub-domains of larger websites. Hitwise categorizes websites into
industries on the basis of subject matter and content, as well as
market orientation and competitive context.
|
|
Source: Hitwise
|
|
|
|
|
|
|
Custom Category of Democrat Presidential Candidates Weekly US
Market Share of Visits
|
|
Weekly rankings for the week ending 08/04/2007
|
|
Rank
|
Candidate
|
Domain
|
Market Share %
|
|
1
|
Barack Obama
|
www.barackobama.com
|
40.64%
|
|
2
|
Hillary Clinton
|
www.hillaryclinton.com
|
24.20%
|
|
3
|
John Edwards
|
www.johnedwards.com
|
18.36%
|
|
4
|
Joe Biden
|
www.joebiden.com
|
4.49%
|
|
5
|
Chris Dodd
|
www.chrisdodd.com
|
4.11%
|
|
6
|
Mike Gravel
|
www.gravel2008.us
|
2.90%
|
|
7
|
Bill Richardson
|
www.richardsonforpresident.com
|
2.74%
|
|
8
|
Dennis Kucinich
|
www.dennis4president.com
|
2.56%
|
|
Note - the Hitwise data is based on a custom category of Democratic
websites for only those presidential candidates that have officially
announced their candidacy ranked by US market share of visits, which
is the percentage of online traffic to the domain or category, from
the Hitwise sample of 10 million US Internet users. Hitwise ranks
more than 1 million unique websites on a daily basis, including
sub-domains of larger websites. Hitwise categorizes websites into
industries on the basis of subject matter and content, as well as
market orientation and competitive context.
|
|
Source: Hitwise
|
About Hitwise
Hitwise is the leading online competitive intelligence service. Only
Hitwise provides its 1,200 clients around the world with daily insights
on how their customers interact with a broad range of competitive Web
sites, and how their competitors use different tactics to attract online
customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISP’s
around the world, Hitwise’s patented
methodology anonymously captures the online usage, search and conversion
behavior of 25 million Internet users. This unprecedented volume of
Internet usage data is seamlessly integrated into an easy to use,
web-based service, designed to help marketers better plan, implement and
report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com
and operates in the United States, United Kingdom, Australia, New
Zealand, Hong Kong and Singapore. More information about Hitwise is
available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise
Intelligence-Analyst Weblogs at www.weblogs.hitwise.com
and the Hitwise Data Center at www.hitwise.com/datacenter.
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