Nike+ Human Race: The World’s Largest One
Day Running Event
1 Day, 1 Million Runners, 25 Cities, 25 Top Musical Acts Join in
Unprecedented New Race Experience
BEAVERTON, Ore. (Business Wire EON) May 1, 2008 --
Nike (NYSE:NKE) today announced the Nike+ Human Race, the world’s
biggest one day running event ever, offering runners across the globe
the chance to compete together on August 31, 2008. The 10k event will
span multiple continents and cover 25 cities, including LA, New
York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São
Paulo and Vancouver. Following races in each city, participants will be
treated to an exclusive music concert featuring one of today’s
top artists.
Runners everywhere can join today by visiting www.nikeplus.com
to “Save A Spot” in
their city of choice; registration officially opens on June 2. Runners
outside of the 25 race cities can also still participate and run in
their hometown by using Nike+. With Nike+ iPod and Nike+ Sport Band,
runners can track their miles and sync.
“The Nike+ Human Race is about inspiring and
connecting a million runners worldwide,” said
Trevor Edwards, Nike Vice President for Brand and Category Management. “We’re
offering runners new ways to compete and race, courses through legendary
landmarks, each ending with a headlining musical act. It’s
an unprecedented way for us to bring an entirely new running experience
to consumers around the globe.”
Each city’s race will start on the same day,
with the first race kicking off in Taipei and the last ending in LA.
Race courses take runners by famous landmarks such as the famed LA
Coliseum, Taipei 101 (the world’s tallest
building), Mexico City’s historic center and
the Puerta del Sol in Madrid. Istanbul’s race
course will span the city’s famous Bosphorus
Bridge, closing it to car traffic to literally allow participants to run
from Europe to Asia and back again.
Pre-race and race day activities will include top Nike athletes such as
seven-time Tour de France champion Lance Armstrong in Austin, Texas,
six-time marathon winner and current NY Marathon Champion, Paula
Radcliffe in London, England, Beijing gold medal hopeful Craig Mottram,
attending in Melbourne, Australia and Korea’s
Yuna Kim, Grand Prix Final Gold medalist in Seoul.
“Having just completed the Boston Marathon, I
believe that running is one of the greatest expressions of human
potential,” Armstrong said. “As
a committed runner, I’m proud to be
participating in the Nike+ Human Race and encourage runners of all
levels to join the global running community through this event.”
Nikeplus.com will be the official destination for the Nike+ Human Race
and for all pre-race training needs. Here, runners can learn more about
new training gear like the Nike Zoom Victory+, Nike’s
latest performance training shoe featuring Flywire, its lightest and
strongest new footwear construction technology or stay motivated by
checking out the latest Nike+ Sport Music offerings. Sport Music offers
runners the best in original Training Run and Coaching Mixes designed
specifically for treadmill and road runs.
As part of the Nike+ Human Race, runners will be able to run for a cause
to help support and give back to the global community.
For more information on the Nike+ Human Race and a complete listing of
race cities visit www.nikeplus.com.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan Holdings Incorporated, which designs, markets
and distributes luxury shoes, handbags, accessories and coats; Umbro
Ltd., a leading United Kingdom-based global football (soccer) brand; and
Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikebiz.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5674360
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