First Research Launches Industry Express –
Audio Versions of its Industry Intelligence Content
Provides Quick, Convenient Access for Business Professionals On the Go
RALEIGH, N.C. (Business Wire EON) April 10, 2008 --
First Research, a division of Hoover’s and a
leading provider of Industry Intelligence, today announced the
availability of Industry Express, audio versions of its well
respected Industry Intelligence content. Available immediately to First
Research subscribers, Industry Express allows users to access and
download Industry Intelligence content to MP3-compatible audio devices.
“Industry Express is a convenient
option for users who have limited time while traveling on business,”
said Bill Walker, vice president at First Research. “The
information is high level and highlights key talking points in a
succinct format so that business professionals can get a quick refresher
and be better prepared for business meetings and presentations.”
Each audio version covers industry developments, fast facts and key
business challenges and opportunities. In addition, Industry Express
highlights critical talking points to help users identify the specific
issues that C-level executives are concerned about.
“When you have clients from various industries
it is a challenge to stay on top of major developments, especially on
the road,” said Jack Hubbard, chief experience
officer at St. Meyer & Hubbard. “First
Research Industry Express maximizes finite time and makes it easy
for a sales team to track the pulse of an industry in order to bring
added value to their client relationships.”
Industry Express is currently available for select industries.
First Research expects to offer additional versions of new industries
based on customer feedback.
About First Research
First Research, a division of Hoover’s (a D&B
company), is the leading provider of Industry Intelligence tools that
help sales and marketing teams perform faster and smarter, open doors
and close more deals. First Research performs the “heavy
lifting” by analyzing hundreds of sources to
create insightful and easy to digest Industry Intelligence that can be
consumed very quickly to better understand a prospect’s
or client’s business issues. Customers
include leading companies in banking, accounting, insurance, technology,
telecommunications, business process outsourcing and professional
services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by
more than 83,000 sales professionals, First Research can benefit any
organization that has prospects in multiple industries. First Research
is headquartered in Raleigh, North Carolina. For more information, visit www.firstresearch.com.
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