iStockphoto Seeks Submissions for New Microstock Audio Offering
World’s Stock Imagery Sales Leader Will
Offer Industry’s Easiest Way to Purchase all
Types of Multimedia Under One Account
CALGARY, Alberta (Business Wire EON) May 14, 2008 --
Today, iStockphoto, the company that revolutionized the stock
photography market by offering images online for prices as low as $1,
announced it will add royalty-free audio tracks to its collection of
downloadable stock content in September 2008. In so doing, iStockphoto
will become the first company to offer stock imagery, video footage,
vector illustrations, Flash files and audio for purchase under one
payment model, on one convenient site.
iStockphoto is currently looking for composers, performers, musicians
and audio technicians to submit music, spoken word/voice, instrumental,
ambient and sound-effect audio track submissions. The iStock user
community of more than three million members will be able to purchase
audio tracks for one to 25 credits each depending on complexity and can
be used in Web site production or to complement video footage and
presentations. Every time an audio track is downloaded, 20–40
percent of the revenue will go to the contributing sound artist.
This business model, known as micropayment, was created by iStockphoto
in 2001. It not only fueled the tremendous growth of the company, but
has also proven itself to be a great way to provide supplementary and
sometimes full-time income for contributing artists. In 2007, the
company paid more than $20 million in royalties to its contributors.
“Our customers are looking for something that
helps them effectively communicate ideas in new and exciting ways,”
said Bruce Livingstone, founder and CEO of iStock. “By
adding audio to the mix, we are now able to offer customers a complete
palette of multimedia tools from which they can work.”
Becoming an iStock Sound Artist:
Sound artist applicants can review a tutorial and take a brief quiz at http://www.istockphoto.com/audio_1.0_intro.php.
The artists will then be asked to submit three 5–30
second audio tracks for review and approval. Once accepted as artists,
contributors may submit tracks that range from five seconds to four
minutes in length. All tracks will be individually reviewed for quality
and legality before being approved for sale. If you are a member of a
performing rights organization, (e.g., SOCAN, ASCAP, BMI etc.) anywhere
in the world, you are not eligible to submit audio content to
iStockphoto, as this precludes the content from being royalty-free.
Those who are members of a performing rights organization are welcome to
submit to our sister site, Pump Audio, at http://www.pumpaudio.com.
Sound artists can choose to be exclusive immediately and will earn 20–40
percent on the sale of each track depending on the number of downloads
they have achieved. For more information on the process or music and
sound categories, please visit: http://www.istockphoto.com/audio.php.
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Track Size and Price Points
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Size
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RF Price/Track
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Starting for as little as:
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Simple Sample
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1 credit
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$1
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Complex Sample
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5 credits
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$5
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Simple Composition
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15 credits
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$15
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Complex Composition
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25 credits
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$25
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About iStockphoto
iStockphoto, www.istockphoto.com,
is the world’s leading royalty-free stock
destination, with an image downloaded every 1.4 seconds. iStock
pioneered the micropayment phenomenon in this industry, enabling buyers
to license images for as little as a dollar. iStockphoto entered the
stock video market with similarly enticing price points in September of
2006. In partnership with its members, iStockphoto has turned community
into commerce, transforming the digital imagery market by encouraging
passionate dialogue and education, while making imagery affordable to
businesses that may not have licensed imagery otherwise. iStockphoto is
headquartered in Calgary, Alberta, Canada, and is a wholly owned
subsidiary of Getty Images.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5685076
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