Janome America and Next New Networks
Announce Advertising Partnership
Sewing Machine Giant to Integrate Advertising on Popular ThreadBanger
Network
MAHWAH, N.J. (Business Wire EON) May 15, 2008 --
Janome America, Inc., a leading manufacturer of home sewing machines,
joins forces with Next New Networks and their hit online television
network, ThreadBanger, the first network for people who create
their own fashion, for an advertising partnership. The advertising
campaign will include sponsored segments during ThreadHeads, the network’s
weekly flagship program, as well as regular promotional elements within
the show. Janome will also have a sponsorship presence on the
ThreadBanger website and across ThreadBanger's super-distributed
network, which includes a popular YouTube channel and iTunes video
podcast.
“This is a definitive step forward in our
advertising strategy to work with industry-leading companies as we
increase our viewership,” said Herb Scannell,
co-founder and Chief Executive Officer of Next New Networks. “This
is great for ThreadBanger since, with Janome on board, it will inspire
even more fans, designers and sewists, experienced and new alike, to try
the projects they create on the unique ThreadHeads program.”
By partnering with Next New Networks, Janome will be able to reach the
millions of viewers that watch ThreadBanger across a multitude of online
video platforms. Through ThreadBanger specifically, Janome is getting
involved in the growing Do-It-Yourself trend. Janome’s
machines are the perfect tools to help execute the step-by-step projects
that ThreadBanger provides as the machines’
combination of ruggedness and hi-tech features are ideal for savvy
DIY-ers who want to take a stab at designing.
“We admire Next New Networks for generating
programming like ThreadBanger and are both honored and excited to be a
part of this movement,” said Jiro Hagiwara,
president and CEO of Janome America Inc. “By
working with ThreadBanger we not only are inspiring people to create new
looks through re-fashioning, but by encouraging the re-use of materials
we are helping people be eco-conscious.”
About Janome America, Inc.
Janome America is the largest subsidiary of Janome Sewing Machine
Company of Japan, which produces nearly two million sewing machines
annually as well as a line of related sewing products and embroidery
software. Janome is a category leader in innovation and Janome sewing
machines are recognized throughout the industry for their ease-of-use
and unsurpassed stitch quality. For more information, please visit: www.janome.com.
About Next New Networks
Next New Networks is a new kind of media company, creating and
programming online television networks for targeted communities,
incorporating the best elements of television and the web. Since its
start in March 2007, the company has launched sixteen networks, and its
video programming has been viewed over 190 million times via the
company's "super-distribution" strategy, which includes formal content
partnerships with leading destinations including YouTube, iTunes,
MySpace TV, AOL Video, Amazon Unbox, Tivo, and Yahoo! Video.
Hit programming from Next New Networks includes Channel Frederator (home
of "Internet People" and popular series The Meth Minute 39), Barely
Political (the creators of Obama Girl), daily auto news network Fast
Lane Daily, pop culture series EPIC-FU, and Indy Mogul, a network for
the YouTube generation of DIY filmmakers. The company, headquartered in
New York, is privately owned, with investors including Spark Capital,
Goldman Sachs and Velocity Interactive. For more information, please
visit www.nextnewnetworks.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5686095
Post Comment:
Trackback URL: http://eon.businesswire.com/pingpr.php/VGhpci1GYWx1LUNvdXAtTWFnbi1DcmFzLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
