Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown – Keynote to Report the Online Action Play by Play

SAN MATEO, Calif.--(EON:Enhanced Online News)--Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq:KEYN), today announced it would make itself readily available to media immediately following Super Bowl XLII 2008 for reporting on the technical quality (responsiveness and reliability) of four leading mobile sports Web sites, three popular sites streaming Super Bowl commercials and 35 of the Super Bowl advertiser’s Web sites. Media interested in receiving “Keynote Media Updates” regarding how leading Web sites are performing during this period of time and/or to schedule an interview on Sunday night or Monday should email their request to: svandermay@citigatecunningham.com and dberkowitz@keynote.com.

Leveraging the company’s global test & measurement network, Keynote will collect mobile performance data to measure the response time and availability of the following four mobile sports Web sites: ESPN (NYSE: DIS), Yahoo Sports (NASDAQ: YHOO), FOX Sports (NYSE: NWS) and CBS (NYSE: CBS). Keynote will also offer comparisons between the sites average performance to their Super Bowl Sunday performance.

Using Transaction Perspective® 8.0, Keynote’s market–leading Web site performance measurement and monitoring service, the company will also measure the performance of three popular sites that will be streaming Super Bowl commercials online including AOL Sports (NYSE: TWX), YouTube (NASDAQ: GOOG) and MySpace.

Additionally, Keynote will monitor site responsiveness and reliability of 35 of the Super Bowl advertiser’s Web sites including: Anheuser-Busch (NYSE: BUD), Audi of America, Bridgestone Firestone North America, Cars.com, Careerbuilder.com, Coca-Cola Co. (NYSE: CCE), Dell (NASDAQ: DELL), E*TRADE (NASDAQ: ETFC), FedEx (NYSE: FDX), Frito Lay, Gatorade, Garmin GPS (NASDAQ: GRMN), General Motors (NYSE: GM), GoDaddy.com, Hershey (NYSE: HSY), Hyundai Motor America, Kraft Foods (NYSE: KFT), NFL, New Line, Paramount Pictures (NYSE: VIA.B), Pepsi-Cola North America (NYSE: PEP), Procter & Gamble (NYSE: PG), Salesgenie.com, Sony Pictures (NYSE: SNE), Taco Bell, T-Mobile, Toshiba, Toyota Motor Sales USA, Unilever, Universal Pictures, Under Armour (NYSE: UA), Victoria’s Secret (NYSE: LTD), Warner Brothers, Walt Disney Co. (NYSE: DI) and the White House Office of National Drug Control Policy.

The data used to create Keynote’s Web site performance indices is collected in real time on an hourly basis from 10 cities across the U.S. providing an up-to-the-minute barometer of the online Super Bowl experience before, during and after the game.

About Keynote

Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

Keynote helps over 2,700 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.

View All Releases from This Organization