Susan G. Komen for the Cure® Employs
Convio Software-as-a-Service in the Fight Against Breast Cancer
World’s Largest Breast Cancer Organization
Standardizes on Convio’s Online
Communication, Fundraising, Advocacy Suite, Content Management System
and New Constituent Relationship Management Offering to Improve
Efficiency and Effectiveness
AUSTIN, Texas (Business Wire EON) July 15, 2008 --
Susan G. Komen for the Cure®, the global
leader in the breast cancer movement, and Convio, a leading provider of
on-demand constituent relationship management software and services to
nonprofit organizations, announced today that Komen for the Cure is
deploying Convio’s integrated suite of
on-demand software and services in order to more effectively communicate
with and empower constituents, raise funds, influence public policy and
support its mission. This move will enable Komen to better leverage and
more efficiently integrate offline and online campaigns and programs to
build stronger relationships and interactions with constituents. The
contract includes Komen’s global headquarters
and all 125 of the organization’s Affiliates.
“By standardizing on Convio and the
Software-as-a-Service model, we can fully integrate our online and
offline marketing campaigns and programs, fundraising and advocacy
efforts, as well as our multiple websites and constituent data,”
said Justin Ricketts, vice president of information technology for Susan
G. Komen for the Cure. “This will provide us
with incredible insight into our organization’s
most important constituent information, regardless of the channel in
which the interaction occurs. It also will provide us with access to new
and emerging technologies that empower people anytime, anywhere to be
more active and engaged in our promise to save lives and end breast
cancer forever.”
Komen is standardizing on Convio’s integrated
suite of online software products for fundraising, advocacy, event
fundraising, ecommerce, Web content management and email communication.
In addition, Komen will replace all existing donor databases with Convio’s
new open, Web-based constituent relationship management (CRM) system.
The product, code-named Aikido, is built on salesforce.com’s
Force.com Platform for tracking all constituent interactions across all
channels, online and offline.
Komen evaluated a number of offerings in the market before deciding on
Convio. The complete on-demand model, rich feature set, flexibility, the
proven success of products like Convio TeamRaiser™,
and the company’s understanding of Komen’s
needs as a nonprofit came together to create a very compelling offering.
“We are excited to expand our partnership
with Susan G. Komen for the Cure in the fight to save lives and end
breast cancer forever,” said Gene Austin,
chief executive officer of Convio. “After
several successful years of helping power results for more than 50 Komen
Affiliates, we are honored that they have selected our team and platform
to power the entire Komen system of constituent relationship management
applications, both online and offline. By integrating Convio’s
complete product line across all the Komen entities, we expect to
deliver increased efficiencies and effectiveness, as well as work with
their talented team to use the openness of our platform to access new
and emerging technology in ways that take constituent relationships to
new levels and further energize their supporters, care providers and
research partners.”
About Convio
Convio is the leading provider of on-demand software and services that
enable nonprofit organizations to more effectively raise funds,
influence public policy and support their missions by leveraging the
Internet to build strong relationships with constituents. The Company’s
online constituent relationship management solution includes a suite
of on demand software modules for fundraising, advocacy, email marketing
and web content management complemented by a portfolio of best-in-class
consulting services.
Convio’s clients include American Red Cross,
American Diabetes Association, American Society for the Prevention of
Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club,
Susan G. Komen for the Cure, National Association of Realtors and
National Public Radio. For more information, please visit www.convio.com.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global
breast cancer movement. Today, Komen for the Cure is the world’s
largest grassroots network of breast cancer survivors and activists
fighting to save lives, empower people, ensure quality care for all and
energize science to find the cures. Thanks to events like the Susan G.
Komen Race for the Cure®, we have invested
more than $1 billion to fulfill our promise, becoming the largest source
of nonprofit funds dedicated to the fight against breast cancer in the
world. For more information about Susan G. Komen for the Cure, breast
health or breast cancer, visit www.komen.org
or call 1-877 GO KOMEN.
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