LapWorks Combats Colorless PC Accessories with Bright Futuras
Colorful Laptop Desk Futuras for PC, Mac Notebooks Improve Ergonomics
and Reduce Heat
RANCHO CUCAMONGA, Calif. (Business Wire EON) April 9, 2008 --
In a bid to brighten the traditionally gray PC and laptop accessories
market, LapWorks™ Inc. today launched the
first eight in its new line of colorful printed Laptop
Desk Futura™ laptop coolers. LapWorks
plans to expand the program with a variety of colors and patterns, polling
its customers and offering one or more new option every month throughout
2008. The colorful Laptop Desk Futuras are available from LapWorks for
$49.95, initially in four solids and four patterns:
-
Deep Red
-
Bustin’ Blue
-
Passion Pink
-
Tempting Teal
-
Largely Leopard
-
Desert Camou
-
Jungle Camou
-
Red Marble
Customers get to choose final touches on their laptop cooler, such as
matte or semi-gloss finish, and black or translucent no-slip rubber
pads. Order turnaround time is approximately five business days.
About the Ink-Jet Printing Process:
“We wanted people to have some fun without
having to shell out big bucks,” said Jose
Calero, LapWorks’ president. “So
we searched for a top quality graphic process that wouldn’t
price us out of the ballpark.”
Calero continued, “We chose a new,
highly-specialized UV ink-jet printer that applies a heavy coat of
industrial-grade ink to both sides of the Futura that hardens when
exposed to UV light. We believe LapWorks is the first to print a
three-dimensional product using this process. The printer can reproduce
any color or pattern on the Futura, giving us an opportunity to provide
a wide variety of choices.”
The UV-cured ink has a similar hardness to automotive paint, and a final
coat of matte or semi-gloss acrylic further protects the colored surface.
Finally, to give each Futura a finished look, LapWorks air-brushes the
outside edges with automotive-grade paint to match the printing. This is
necessary because the ink jets spray downward only, leaving the ¼
-inch curved outer edges of the Futura with only a smattering of ink.
Because each Futura is custom-made, LapWorks is offering its customers a
two-week window to inspect the product and return it, unused and in
original packaging, for a full refund if it isn’t
to their liking.
In the coming months LapWorks will also accept $69.95 custom printing
orders if customers provide a high-resolution 300 dpi image in CMYK at 12”
wide by 22” long.
About the Laptop Desk Futura:
Like its Laptop Desk 2.0 and UltraLite siblings, the Laptop Desk Futura’s
dual-purpose design provides an ergonomically-sound workspace across the
lap, and folds into a wedge-shaped stand for desk use. An oval-shaped
burst pattern differentiates the Futura design, which comes standard in ‘gun-metal’
gray for $29.95.
The Futura features heat-conducting ABS plastic which resists heat
build-up, open ventilation slots which allow hot air to rise and escape,
and a 1/8-inch air space using rubber pads that lift the laptop from the
Futura to allow cool air to circulate under the notebook, all combining
to cool a laptop by 15% to 20%.
“Constant overheating will shorten a laptop’s
life,” explained Calero. “You
could think of a laptop cooler as an affordable extended warranty for a
laptop.”
The Laptop
Desk Futura is lightweight (16 ¼ ounces),
and folds in half to 11 x 10 ¾ inches and
one-half of an inch thick for easy traveling in any computer bag. Soft
non-skid rubber keeps portables from slipping. It carries a one-year
warranty.
For customers who prefer an external mouse when using a laptop on their
lap, LapWorks plans to announce shortly a snap-on MouzPad to expand the
Futura’s mousing area.
About LapWorks:
LapWorks Inc. develops and sells affordable, ergonomic portable computer
lap desks and laptop stands that take the hassles and hazards out of
mobile computing. LapWorks invented the wide-span portable lap desk
product category in 2001, and is the only company making dual-purpose
lap desks that double as desktop stands. LapWorks Inc., 7955 Layton
Street, Rancho Cucamonga, CA 91730; 909-948-1828; 877-527-9675; email: sales@laptopdesk.net;
Web site: http://laptopdesk.net/.
Note: Futura photos, video and an illustration of correct laptop
ergonomics are available from the online press room.
“LapWorks,” “Laptop
Desk,” “Laptop
Desk UltraLite” and “Laptop
Desk Futura” are trademarks of LapWorks™,
Inc.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5654037
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