LightPole Announces Integration With Yahoo! Fire Eagle Geo-location
Platform
Mobile Posting and My Channels Features Among Other New LightPole
Enhancements
SAN FRANCISCO (Business Wire EON) April 23, 2008 --
LightPole, Inc., a mobile application service provider focused on the “Long
Tail” publishing market, today announced
integration with Yahoo! Fire Eagle, a personal location service
platform. LightPole also added the Mobile Posting and My Channels
features to its flagship release – two new
capabilities that provide users with a more interactive and content-rich
experience from their mobile device, no matter where they are or what
they’re doing. The latest enhancements can be
trialed at beta.lightpole.net.
“LightPole’s new
capabilities, along with the tremendous efforts of our partners, have
finally brought the integrated web and mobile experience to a point of
significant relevance,” said Doug Klein, CEO
of LightPole. “The mobile user now has all the
tools necessary to be a fully engaged participant in the Web 2.0
lifestyle – a real turning point in the
evolution of web services.”
LightPole for Fire Eagle
With LightPole’s latest release and its
integration with Yahoo! Fire Eagle, a service that allows anyone to
share their location with sites and services online, Mobile Discovery™
is more a reality than ever before. If a user changes their location
through LightPole or another Fire Eagle-enabled application, that
information is then stored for other trusted applications and sites to
access or update automatically.
“We’re delighted
to welcome LightPole as one of our first Fire Eagle developers,”
said Tom Coates, product lead for Yahoo! Brickhouse. “LightPole’s
Fire Eagle integration greatly enhances our growing gallery of Fire
Eagle-enabled location-based services.”
Advancements in Personalization and Interactivity
With the newest release, LightPole will enhance the mobile device
experience by allowing users to accomplish the following:
-
Mobile Posting – Content publishers
will be able to accept user-generated Points-of-Interest (POIs). If
the channel owner sets the “Accept POI Post”
option, any POIs formerly added only to a user’s
personal list will now be submitted back to the content owner’s
website for the benefit of the entire community. HotSpotr and
MappyHour will be the first LightPole content partners to take
advantage of this new feature.
-
My Channels – Users will be able to
build their own private channels from existing web sources and add
them to their mobile devices by simply copying the URLs into the
LightPole interface. For example, if a user has a community tagged map
on Google’s My Maps, LightPole can input
the KML feed as a channel and provide that user with a mobile version
of this collection of POIs. Over time, user submissions of interesting
private channels will be added to the LightPole-sponsored list.
About LightPole
LightPole enables publishers to easily extend the content they already
have to reach new markets and build new communities, providing mobile
device users with unprecedented access to a wealth of real-time
information about what they care about, where they are. The service
supports a variety of business models, including subscriptions,
transactions and advertising. Publishers can configure their offerings
to allow readers to post comments, share links, and meet online. No
special programming or expensive IT investments are required.
LightPole already supports hundreds of models of mobile phones,
including Blackberry, Motorola, Nokia, and most phones from leading
carries such as AT&T, Sprint/Nextel and T-Mobile as well as the
Blackberry on Verizon. LightPole continues to add support for new phones
all the time, including plans to release a version for the Apple iPhone
later this year.
LightPole’s mission is to make it easy for
content owners to distribute location-specific information to mobile
devices and to engage mobile users in interactive communities. Founded
in January 2007, LightPole is headquartered in San Francisco and has a
development center in China.
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