LightPole Announces Partnership with Six Apart, Launches Geo-Type
Plug-In for Movable Type
Company adds well-known bloggers to content partner network
BURLINGAME, Calif. (Business Wire EON) May 13, 2008 --
In conjunction with O’Reilly’s
Where 2.0 Conference, LightPole, Inc., a mobile application service
provider focused on the “Long Tail”
publishing market, today announced a partnership with Six Apart, the
world’s leading blogging software and services
company. LightPole, working with Six Apart Services, co-developed a
plug-in, which allows Movable Type bloggers to geo-tag their entries,
add and manage related points of interest (POIs) and publish feeds that
can be used to create LightPole channels –
seamlessly delivering content to their readers’
mobile phones. The Geo-Type Plug-In for Movable Type is available
immediately from http://plugins.movabletype.org/.
“This is the year of ‘where’
and LightPole is leading the charge into the location-based technology
frontier by using familiar tools to bring the web to mobile phones,”
said Doug Klein, CEO of LightPole. “Our work
with Six Apart provides a natural extension to the world’s
leading blog platforms and, in one simple stroke, brings the blogging
community into the rapidly emerging geo-Web and ecosystem of
location-based, mobile services – two super
hot markets.”
“Movable Type is designed from the ground up
to be extensible by bloggers, designers, publishers and developers,”
said Michael Sippey, VP Products at Six Apart. “We’re
thrilled that LightPole has built on top of the Movable Type platform to
enable sites powered by Movable Type to easily geotag and distribute
their content to mobile devices.”
Movable Type is a dynamic publishing platform that powers some of the
largest enterprises and media organizations in the world, enabling them
to build cutting-edge blogs and websites and foster rich, interactive
communities. Along with today’s announcement,
LightPole added four well-established Movable Type blogs to its growing
list of content partners. The resulting new channels and first to take
advantage of the Geo-Type Plug-In for Movable Type include:
-
Brownstoner (www.brownstoner.com)
is a site about Brooklyn real estate and renovation, and all the
tangential topics that impact life inside and outside the home in
Brooklyn. Launched in October 2004, the site currently has about
150,000 unique visitors per month.
-
Gothamist (www.gothamist.com)
owns and operates the most popular network of city blogs on the
Internet today. Founded in 2003 and led by the NYC flagship site
Gothamist.com , the network includes 14 websites in five countries,
each covering local news, events, food, and entertainment for an avid
audience of young urbanites. The network has grown year-over-year by
more than 100 percent and currently has 10.2 million monthly page
views.
-
Papermag.com (www.papermag.com),
PAPER Magazine’s online publication, has
been the online source for trendsetters in major cities around the
world for 14 years, featuring the latest happenings and goings on in
fashion, art, music, design and nightlife.
-
Serious Eats (www.seriouseats.com)
is a website focused on celebrating and sharing food enthusiasm
through blogs and online community.
For more insight on the benefits of LightPole integration, please visit www.lightpole.net/press/press-quotes.html
for a collection of partner quotes.
About LightPole
LightPole enables publishers to easily extend the content they already
have to reach new markets and build new communities, providing mobile
device users with unprecedented access to a wealth of real-time
information about what they care about, where they are. The service
supports a variety of business models, including subscriptions,
transactions and advertising. Publishers can configure their offerings
to allow readers to post comments, share links, and meet online. No
special programming or expensive IT investments are required.
LightPole already supports hundreds of models of mobile phones,
including Blackberry, Motorola, Nokia, and most phones from leading
carries such as AT&T, Sprint/Nextel and T-Mobile as well as the
Blackberry on Verizon. LightPole continues to add support for new phones
all the time, including plans to release a version for the Apple iPhone
later this year.
LightPole’s mission is to make it easy for
content owners to distribute location-specific information to mobile
devices and to engage mobile users in interactive communities. Founded
in January 2007, LightPole is headquartered in San Francisco and has a
development center in China.
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