Company adds well-known bloggers to content partner network

BURLINGAME, Calif. (Business Wire EON) May 13, 2008 -- In conjunction with O’Reilly’s Where 2.0 Conference, LightPole, Inc., a mobile application service provider focused on the “Long Tail” publishing market, today announced a partnership with Six Apart, the world’s leading blogging software and services company. LightPole, working with Six Apart Services, co-developed a plug-in, which allows Movable Type bloggers to geo-tag their entries, add and manage related points of interest (POIs) and publish feeds that can be used to create LightPole channels – seamlessly delivering content to their readers’ mobile phones. The Geo-Type Plug-In for Movable Type is available immediately from http://plugins.movabletype.org/.

We're thrilled that LightPole has built on top of the Movable Type platform to enable sites powered by Movable Type to easily geotag and distribute their content to mobile devices.

“This is the year of ‘where’ and LightPole is leading the charge into the location-based technology frontier by using familiar tools to bring the web to mobile phones,” said Doug Klein, CEO of LightPole. “Our work with Six Apart provides a natural extension to the world’s leading blog platforms and, in one simple stroke, brings the blogging community into the rapidly emerging geo-Web and ecosystem of location-based, mobile services – two super hot markets.”

“Movable Type is designed from the ground up to be extensible by bloggers, designers, publishers and developers,” said Michael Sippey, VP Products at Six Apart. “We’re thrilled that LightPole has built on top of the Movable Type platform to enable sites powered by Movable Type to easily geotag and distribute their content to mobile devices.”

Movable Type is a dynamic publishing platform that powers some of the largest enterprises and media organizations in the world, enabling them to build cutting-edge blogs and websites and foster rich, interactive communities. Along with today’s announcement, LightPole added four well-established Movable Type blogs to its growing list of content partners. The resulting new channels and first to take advantage of the Geo-Type Plug-In for Movable Type include:

• Brownstoner (www.brownstoner.com) is a site about Brooklyn real estate and renovation, and all the tangential topics that impact life inside and outside the home in Brooklyn. Launched in October 2004, the site currently has about 150,000 unique visitors per month.
• Gothamist (www.gothamist.com) owns and operates the most popular network of city blogs on the Internet today. Founded in 2003 and led by the NYC flagship site Gothamist.com , the network includes 14 websites in five countries, each covering local news, events, food, and entertainment for an avid audience of young urbanites. The network has grown year-over-year by more than 100 percent and currently has 10.2 million monthly page views.
• Papermag.com (www.papermag.com), PAPER Magazine’s online publication, has been the online source for trendsetters in major cities around the world for 14 years, featuring the latest happenings and goings on in fashion, art, music, design and nightlife.
• Serious Eats (www.seriouseats.com) is a website focused on celebrating and sharing food enthusiasm through blogs and online community.

For more insight on the benefits of LightPole integration, please visit www.lightpole.net/press/press-quotes.html for a collection of partner quotes.

About LightPole

LightPole enables publishers to easily extend the content they already have to reach new markets and build new communities, providing mobile device users with unprecedented access to a wealth of real-time information about what they care about, where they are. The service supports a variety of business models, including subscriptions, transactions and advertising. Publishers can configure their offerings to allow readers to post comments, share links, and meet online. No special programming or expensive IT investments are required.

LightPole already supports hundreds of models of mobile phones, including Blackberry, Motorola, Nokia, and most phones from leading carries such as AT&T, Sprint/Nextel and T-Mobile as well as the Blackberry on Verizon. LightPole continues to add support for new phones all the time, including plans to release a version for the Apple iPhone later this year.

LightPole’s mission is to make it easy for content owners to distribute location-specific information to mobile devices and to engage mobile users in interactive communities. Founded in January 2007, LightPole is headquartered in San Francisco and has a development center in China.

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