Maaco Launches Landmark Franchising Initiative That Dramatically
Addresses Risks Associated with Starting a Business
Franchise “Buy
Back”
Program Offers New Franchisees An Unparalleled Business Opportunity
PHILADELPHIA (Business Wire EON) June 2, 2008 --
Mark Martino, Chairman & Chief Executive Officer of Maaco, a household
brand with a 36-year history, announced today that the company is
launching a historic new initiative for the franchising industry. The
nearly 500 strong North American network of franchised collision repair
and auto painting centers pledges to buy back the franchisee’s
business, at the franchisee’s election, if he
or she does not achieve a reasonable sales level 15 months from their
grand opening.
The Maaco Re-purchase Program is available to new franchisees who
purchase a new franchise beginning May 1, 2008. The program is provided
to help a new franchisee better manage the perceived risks and downside
of starting a new business and to address financial concerns during the
current economic status of the country.
“This is an unparalleled career opportunity
with no ‘catch’,”
said Martino. “The details are completely
spelled out in our Franchise Disclosure Document so the prospective
franchisee will know exactly what the terms and conditions are before
committing to buying a franchise. This initiative is our way of showing
potential franchise owners our strong confidence in our brand and our
operating system,” he said. “Ours
is a business with a recession-proof history and we are committed to
building our business and helping our franchisees in every way we can.”
Since 1972, Maaco has painted more than 16 million vehicles and
currently services more than 500,000 vehicles a year at Maaco’s
nearly 500 outlets. Beyond painting vehicles, Maaco’s
newly-introduced Cosmollision service combines cosmetic and collision
repair of damaged, but drivable vehicles, at a value-driven price. This
new franchise initiative will advance the Maaco corporate goal of
providing consumers with more convenient Maaco locations in markets
already served by Maaco franchises and opening centers in new markets.
“Today, nearly one million franchised
establishments in the United States boost the nation’s
economy by more than $880 billion and provide jobs for 11 million
workers,” said International Franchise
Association President and CEO Matthew Shay. “The
continued growth of this industry is possible through the efforts of
such dynamic companies as Maaco and its innovative ideas, such as this
franchising initiative, which makes the path to small-business ownership
much smoother and faster for tomorrow’s
entrepreneurs.”
"This is one of the more innovative programs to help franchisees to come
along in recent years," added Darrell Johnson, President and CEO of
FRANdata, a primary source of information about franchising. "It
provides a level of assistance for those starting out that, while it
doesn't guarantee success, is a further step in that direction."
Maaco franchisees come from all walks of life and prior automotive
experience is not needed. Maaco’s training
program is one of the most comprehensive in franchising and new owners
are taught a time-tested proprietary operating system. Maaco also makes
available to its new franchisees various financing resources and for
those who have used Maaco’s financing
resources, over 95% have been successful in obtaining financing. With
the most recent interest rate cut, SBA financing is now at an all-time 3 ½
year low.
Ron Feldman, CEO of Siegel Capital, an industry leader in assisting new
franchisees with start-up financing said, “This
is a monumental statement of confidence that Maaco has in its company
and its business system. We know of no other program that is comparable
to this new initiative of Maaco. From the perspective of the lending
institutions, this program takes a tremendous amount of risk out of
investing in a new business because the new franchisee can assess his or
her downside before making a commitment, and the lending institution
knows that the Company is standing behind its franchise model. In fact,
to the best of our knowledge, this program is unprecedented in the
franchise lending community. This program has the kind of character to
it that could change the face of franchising in the United States.”
In addition to new franchisees having the ability to request the buy
back under the terms of the franchise agreement, Maaco’s
new initiative also provides that Maaco will take over their real estate
lease. The combination of these benefits would be nearly impossible to
obtain if an entrepreneur started his or her own business, bought an
existing business or purchased another franchise. For more information
about Maaco’s Re-purchase Program please call
toll free (866) 248-5250 or visit www.buyback.maaco.com.
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