Bartle Bogle Hegarty to Leverage Maconomy Agency Solution for Greater
Business Performance
Integrated solution displaces cumbersome manual processes for
resource and traffic planning
BOSTON (Business Wire EON) April 23, 2008 --
Maconomy US, leading provider of business solutions and services for
professional services companies and marketing communications
organizations, announced today that Bartle Bogle Hegarty has deployed
the Maconomy
Agency Solution with AnalytiX to more than 200 employees to
streamline accounting functions as well as project and resource planning
for increased efficiency and better overall business performance.
Maconomy Agency Solution is a single, integrated enterprise resource
planning (ERP) solution designed specifically for marketing
communications agencies. The AnalytiX module adds business intelligence
capabilities to the core platform to gain greater perspective on
resource utilization to avoid the common problems such as over-servicing
clients and under utilizing in-house talent.
“Maconomy’s resource
utilization will help us better manage our staff,”
said Dan Tucker, Chief Financial Officer at BBH.
“Maconomy gives more comprehensive visibility
into client resource requirements, speeding our ability to track and
project profitability at both a client and companywide level.”
At BBH, Maconomy Agency Solution displaced cumbersome, error-prone
manual processes to drive down administrative costs and provide
confidence in the information coming out of the system for more
effective planning.
“A clear and comprehensive view of overall
business health is essential to daily operations as well as future
growth plans,” said Steen Andersen, president,
Maconomy US. “We have designed the Maconomy
Agency Solution specifically to provide marketing communications
agencies with the information they require to maximize profitability
through finance management, job costing, project management, business
intelligence, and resource planning all in a single integrated solution.”
About BBH
BBH is a full service advertising agency founded in 1982 with offices in
London, Singapore, Tokyo, New York, Shanghai and Sao Paulo employing
over 860 people.
About Maconomy US
Maconomy US maximizes profitability for mid to large size professional
services organizations by providing software and services that optimize
finance management, job costing, project management, business
intelligence, and resource planning in one integrated ERP solution. The
company is a subsidiary of Maconomy A/S, headquartered in Copenhagen,
Denmark and founded in 1989. Maconomy A/S is a global provider of
industry-specific business solutions for professional services companies
and marketing communications organizations and today Maconomy supports
more than 100,000 users in more than 60 countries.
Post Comment:
Trackback URL: http://eon.businesswire.com/pingpr.php/Q3Jhcy1Mb3ZlLVpldGEtVGhpci1GYWx1LVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
