AdMedia Partners Advises Interactive Marketing Agency Spunlogic in
Acquisition by Engauge Marketing
M&A Market for Interactive Agencies Remains Robust Amidst Broader
Market Turmoil
NEW YORK (Business Wire EON) April 3, 2008 --
Engauge Marketing, LLC, a marketing solutions agency owned by Halyard
Capital and focused on brand and customer engagement, has acquired
interactive marketing agency Spunlogic. AdMedia Partners (http://www.admediapartners.com),
a New York financial advisory firm specializing in mergers and
acquisitions for digital and traditional media, marketing and
information businesses, represented Spunlogic in the acquisition.
“The demand for digital marketing capabilities
remains strong,” says Frank Connolly, the
banker who led AdMedia’s deal team on this
transaction. “Despite the current economic
uncertainty, we continue to see both strategic and private equity backed
buyers aggressively pursuing interactive agencies.”
“This is the second interactive deal we closed
in the past two weeks. Notably, in both transactions the buyers were
portfolio companies of private equity funds: Engauge Marketing is a
portfolio company of Halyard Capital, and 360i, who two weeks ago
acquired our client i33, is a portfolio company of ABS Capital Partners.
While private equity funds have been sidelined from doing multi-billion
dollar transactions, they still remain active in the less leveraged
middle market.”
About Spunlogic
Spunlogic is an award winning
interactive marketing and technology agency with an expertise in
maximizing the user experience to attract, convert and retain more
customers. Spunlogic’s full-service
interactive offering includes: strategy, interactive design, online
marketing (email marketing, SEM, lead generation), web / application
development, and usability. Spunlogic works with such clients as The
Home Depot, Coca-Cola, UPS, Anheuser-Busch and Holiday Inn. Spunlogic is
headquartered in Atlanta, Georgia.
About Engauge
Engauge is a next-generation marketing
solutions agency formed to unite the power of digital, traditional, and
direct marketing. Its messages match the various behavioral modes that
people are in when they engage with media. Each member of Engauge
retains its core specialty, utilizes the expertise of other members to
broaden its offering, and adopts a brand/response/data approach to
advertising across all channels. Engauge works with such clients as
Airborne, Best Buy, International Delight, Land O’Lakes,
Logitech, MasterFoods USA, OfficeMax, Perkins Restaurants, Pert Plus,
Sears Optical, Sony, Sure, TiVo, and WellPoint.
About Halyard Capital
Halyard Capital is a New York-based private equity firm with over $600
million of capital under management, focused on investing opportunities
within the media, communications and business services industries.
Halyard specializes in middle-market leveraged buyouts and growth equity
investments. The firm has extensive experience and a proven track record
within each of these sectors with recent investments including HCPro,
Engauge, Presidio Networks and Education Dynamics. Halyard invests in
and works closely with exceptional management teams in companies with
defensible market positions and franchise characteristics which generate
strong cash flow and operate in attractive growth markets. The firm’s
investment funds will commit up to $40 million to individual portfolio
companies with a focus on investments of between $15 million and $40
million. Halyard has the ability to complete larger transactions
utilizing our network of investment partners. Additional information
regarding Halyard’s strategy, principals and
investments can be found at www.halyard.com.
About AdMedia Partners
AdMedia Partners is a
leading boutique financial advisory firm that provides middle market
mergers and acquisitions advisory services to advertising and marketing
services, media and publishing, and related Internet businesses. Founded
in 1990 and located in New York City, the firm has completed over 150
transactions worth over $5 billion since 1999.
Select recent interactive and Internet marketing transactions completed
by AdMedia Partners include:
* Representing i33, an award-winning digital design, development and
marketing firm, in its acquisition by 360i, a leading independent
digital agency and a subsidiary of Innovation Interactive LLC.
* Representing iCrossing, a global digital marketing company, in its
acquisition of Web development agency Proxicom.
* Representing Refinery, an interactive marketing solutions agency, in
its acquisition by WPP’s G2 Worldwide.
* Representing Ignite Health, a leading interactive healthcare marketing
agency, in its acquisition by inVentiv Health.
* Representing Spannerworks, a leading U.K. search engine marketing
agency, in its acquisition by iCrossing.
* Representing New Media Strategies, a leading online word-of-mouth
marketing agency, in its acquisition by Meredith Corporation.
* Representing Genex, an interactive marketing services firm that
specializes in online customer relationship marketing, in its
acquisition by Meredith Corporation.
* Representing Medical Broadcasting Company, one of the largest
independent interactive healthcare agencies, in its acquisition by
Digitas Inc.
* Representing Bridge Worldwide, an interactive relationship marketing
agency, in its acquisition by Wunderman, a unit of WPP Group.
* Representing Dynamic Logic, the leading independent marketing research
company, in its acquisition by Millward Brown, a unit of WPP Group.
* Providing strategic advice to aQuantive in its acquisition of
sbi.razorfish.
* Representing Impulse Marketing Group, an online lead generation
affiliate marketing company serving the financial services industry, in
its acquisition by an undisclosed buyer.
Post Comment:
Trackback URL: http://eon.businesswire.com/pingpr.php/SW5zZS1aZXRhLUluc2UtWmV0YS1TdW1tLVplcm8=
Bookmark -
Del.icio.us |
Digg |
Furl It |
Spurl |
RawSugar |
Simpy |
Shadows |
Blink It |
My Web
|
