FirstWave Launches B2B Marketing Blog
WaveBlog Focuses on Lead Generation, Scoring and Nurturing
ATLANTA (Business Wire EON) May 16, 2008 --
FirstWave Technologies, Inc., a provider of on-demand marketing
automation solutions for lead generation, scoring and nurturing,
announces the launch of WaveBlog: A B2B Marketing Discussion. The blog
-- http://blog.firstwave.net --
invites comments and inquiries on best practices in B2B marketing.
WaveBlog features ongoing commentary from FirstWave executives and
marketing professionals including CEO & Founder Richard Brock and Chief
Sales & Marketing Officer Lisa Cramer. Brock and Cramer speak regularly
on B2B marketing topics.
WaveBlog also includes links to other marketing thought leaders like
BtoB Online, MarketingSherpa, MarketingProfs, Marcomgeek and
MarketingVOX.
“I follow several marketing blogs and am
amazed at the depth of information on B2B marketing that is circulating,”
Cramer noted. “I am excited that FirstWave has
its own forum and I am looking forward to viewing posts and having
intelligent exchanges with others that have an interest in B2B marketing.”
WaveBlog offers customers assistance on important Web 2.0 marketing
tactics and strategies such as blogging and social marketing.
Additionally, marketing’s role has changed
with so much interactive marketing focusing on the need for tracking,
scoring and nurturing leads as well as customers.
Currently, the blog includes posts on tracking marketing ROI based on
leads rather than just web traffic, strategies for pre and post Event
Marketing and ROI, and uncovering better results from shorter email
subject lines.
“In the B2B world, only 10 to 20 percent of
leads are sales ready and 10 to 20 percent are not qualified to buy,”
said Cramer. “So, companies that do the best
job of nurturing the remaining 60 to 80 percent will outpace their
competition.”
About FirstWave Technologies, Inc.
FirstWave provides on-demand marketing automation solutions to generate,
score and nurture leads. Solutions include online ad tracking, email
campaigns, and e-newsletters as well as a robust marketing application
to design, implement and track campaigns. For details, visit www.firstwave.net,
or contact FirstWave at 678-672-3100 or info@firstwave.net.
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