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Vector Marketing Presents Awards for Pi Sigma Epsilon

May 07, 2007 03:48 PM Eastern Time

WILMINGTON, Del.--(EON:Enhanced Online News)--Vector Marketing Corporation, the direct sales division for Cutco Cutlery, the largest kitchen cutlery manufacturer in the United States, recently presented awards at Pi Sigma Epsilon’s (PSE) Convention.

“As a respected direct sales company that sets an excellent example for our students, we are honored to have Vector’s participation in our programs”

Vector sponsored PSE’s Top Marketing Award, exemplifying a chapter’s ability to implement a campaign in a professional manner. The 2007 winner was Beta Xi chapter at Louisiana State University, winning for its entry, Rock N Wear, earning the chapter $3,555.15, a 439% increase over its budgeted profit.

Vector Marketing sponsored the Pro-Am Sell-a-Thon (developed by Huthwaite, Inc.), pairing PSE members with sales professionals to provide the students with training on SPIN Selling^®. It teaches sales skills, and promotes sales as a career. The finalists and coaches develop a ten-minute sales call plan with a buyer, are videotaped, and judged.

The winners were:

4^th Place: Steve McKinney, University of Toledo

3^rd Place: Lindsey Smith, University of Akron

2^nd Place: Tony Pollastrini, University of Northern Iowa

1^st Place: Jessica Hood, University of Toledo

PSE is the only national collegiate professional, co-educational fraternity for marketing, sales, and management.

Vector Marketing coordinates all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. The company’s sales force is made up of approximately 40,000 students.

“As a respected direct sales company that sets an excellent example for our students, we are honored to have Vector’s participation in our programs,” said Ann Devine, executive director of PSE.

About Cutco Cutlery/Vector Marketing

Cutco Cutlery is a 58-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division which trains and coordinates the activities of the direct sales force of college students. More than 13 million US households have a Cutco product.

About PSE

PSE (www.pse.org) was founded in 1952 with a mission to develop the sales and marketing skills of its members. Individuals from a diverse collegiate membership of more than 2,300 come together in PSE to enhance their academic, professional, and personal experiences.

About Huthwaite, Inc.

Huthwaite is a leading sales performance and change management firm operating internationally. Building upon its research legacy, broad subject matter expertise, and success-based sales models — including SPIN Selling^®and the Buying Cycle™ — Huthwaite has developed a proven approach to change management.