Brand Advertisers and Media Buyers Converging to Discuss the Next
Breakthrough Interactive Advertising Channel: In-Call Media™
New York City to play host to In-Call Media Summit on May 6th, hosted
by VoodooVox
NEW YORK (Business Wire EON) April 14, 2008 --
VoodooVox, in conjunction with Jones Media and Softbank Partners, today
announced the first ever In-Call Media Summit in New York City, May 6,
2008. Featuring candid insights from a variety of industry thought
leaders, the invitation-only event will offer a unique opportunity to
learn about the new marketplace of advertising-supported In-Call Media.
The summit will address advertising opportunities in this new channel
through case studies, leading providers, and how-to sessions. Confirmed
participants include Techcrunch, Virgin Mobile, JonesMedia, Jingle
Networks, and more.
In-Call Media: Where Phone Calls are the New Page Views
In-Call Media offers a suite of messaging capabilities that advertisers
are increasingly utilizing for PR, advertising, marketing, and
promotions, and involves interactive audio served directly into the call
stream. Callers can then opt in to value-added content while on hold,
when interacting with automated phone systems, or in numerous other
routine calling situations.
Marketers have come to realize that phone calls present a media
opportunity similar to, but far better than, page views. In-Call Media
is served to specific consumers as they place ad-sponsored calls to
directory services or when they interact with new content features while
on hold, when using prepaid phone cards, or even during calls to radio
station fan lines. In this regard, In-Call Media functions similar to
traditional online banner networks: define your audience, develop your
media message, and your interactive audio ad is delivered to your target
audience. In contrast to Internet page views, In-Call Media speaks
directly to the ear of the caller, creating a highly engaged audience.
The Summit is designed for media buyers, brand advertisers, and
advertising agency executives looking to learn more about In-Call Media.
The session will also provide participants with the information
necessary to create In-Call Media campaigns to benefit their companies.
"In-Call Media is an exciting channel for new media advertisers due to
its engagement, reach, and targeting capabilities," said J. Scott
Hamilton, President and CEO of VoodooVox. "The Summit will be the first
formal gathering of this emerging advertising medium, featuring players
from each part of the business including advertisers, publishers,
technology innovators, and journalists."
Host VoodooVox's own In-Call Network (ICNx) currently generates over 250
million calls monthly and includes in its network VoIP providers, radio
stations, call centers, 411 services, calling card companies, and a
fast-growing number of Voice 2.0 companies.
The VoodooVox In-Call Media Summit 2008 is the one-of-a-kind gathering
place for advertising experts, stakeholders, telephone service leaders,
media, and application innovators. The one-day conference offers insider
views and industry intelligence on the emerging advertising trends and
leading-edge services.
What: First Annual In-Call Media Summit
Where: The Manhattan Penthouse. 80 Fifth Avenue, 18th Floor, New
York City (Corner of 14th St.)
When: May 6, 2008. 12:30 p.m. - 5:00 p.m., with rooftop
cocktail reception immediately to follow.
To request and invitation please email Vijay Chattha at vijay@vscconsulting.com.
About VoodooVox
VoodooVox™ is an advertising, technology and
services firm that has created an international marketplace for In-Call
Media. The company enables the creation and delivery of interactive
audio media into the massive telephony market. VoodooVox has developed
technology that combines Web marketing techniques with the unique
qualities of the phone network.
The company's proprietary In-Call Network Exchange (ICNx) provides the
mechanism for call publishers to bring their telephony applications to
the network and instantly access a robust advertising market.
Advertisers, in turn, enjoy simplified access to hundreds of millions of
calls from a diverse network of call publishers through the ICNx.
VoodooVox is backed by venture capital investors such as Apax Partners,
Steamboat Ventures (The Walt Disney Company), Softbank Capital, and
Village Ventures.
www.voodoovox.com
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