Mekhong, The Spirit of Thailand, Receives Friendly Welcome in the U.S.
Mekhong's Mix-ability Opens Up An Exotic New World of Alluring and
Inviting Cocktails for American Market
NEW YORK (Business Wire EON) April 23, 2008 --
American consumers are about to discover an exotic spirit that is like
no other in Mekhong, a premium golden spirit that International
Beverage Holdings Ltd., USA (IBHL USA) is importing from Thailand.
Mekhong is a unique, premium blended and distilled Thai spirit
made mostly from sugar cane and rice and infused with a special blend of
indigenous Thai herbs and spices. The highly secret Mekhong recipe was
developed to complement the taste and flavor of Thai food and delivers a
distinctively rounder texture, delightful aroma and a smooth and more
balanced taste than most golden spirits.
At 35% alcohol by volume, the product’s smooth
mixability makes Mekhong an ideal spirit for fascinating and
flavorful cocktails. Mekhong is a complex and well balanced
blended and distilled spirit with a golden, dark amber and reddish
copper appearance. Its flavor and aroma are both spicy and sweet with
hints of ginger, honey, toffee, vanilla, floral, herbs and citrus.
Mekhong is poised to take advantage of the resurging “cocktail
culture” in America that is looking for fun
and interesting new flavored cocktails. Mekhong is nice and
smooth straight but mixes extremely well in a wide variety of cocktails.
Among the most popular Mekhong cocktails are the Sabai Sabai, the
Thai welcome drink, popular for more than a decade at Thailand’s
famed upscale and pristine beach resorts, which is a strong contender to
compete with mojitos and margaritas in the U.S. Sabai Sabai calls
for 1.5 shots of Mekhong, 1.5 shots fresh squeezed lemon juice,
.75 shot simple sugar syrup, finger pinch of sweet Thai basil and club
soda.
Other fun and tasty Mekhong cocktails include the Mekhong
Long-Tail, which combines Mekhong with lime juice, ginger ale
(or ginger beer), Angostura Bitters and sliced lime wheels, the Thai-Foon,
Mekhong mixed with coconut puree or cream, white Crème
de Cacao and a touch of grated or ground nutmeg, and the Khing Khong,
Mekhong and cola, which towers in taste over a traditional rum or
bourbon and cola drinks. A full listing of Mekhong recipes
and its history is available at the Mekhong Web site: www.thespiritofthailand.com.
IBHL USA president John Lennon likens Mekhong to other
national pride spirits in different parts of the world that have become
popular specialty alcohol here in the U.S.
“Peru has its Pisco, Mexico its Tequila and
Brazil its Cachaca. Mekhong, which has long been the pride
of Thailand, will quickly find its place here in the U.S.
and enjoyed by the American market,” said
Lennon.
Lennon added, “When it comes to spirits there
is nothing more Thai than the iconic Mekhong. A taste of Mekhong
is truly enjoying a taste of Thailand, and because of its flavor and
finish it is the perfect complement to the spicy and sweet and sour
flavor combinations of Thai and Asian food.”
Mekhong is distilled, blended and bottled at the Bangyikhan
Distillery on the outskirts of Bangkok. The brand is named after the
mighty Mekhong River, which is derived from “Mae
Nam” - Khong in Thai meaning “the
mother of all waters” and has a long mystical
history in Thailand and throughout Southeast Asia. Launched in 1941 as
Thailand’s first domestically produced
branded spirit, Mekhong quickly became the most popular brand in
Thailand and still today is synonymous with Thai pride and patriotism.
Mekhong comes in a unique 750 ML international bottle taking its
design inspiration from traditional Thai boating on the Mekhong River. A
colorful red and gold ribbon is tied around the neck of each bottle. The
ribbons are a symbol of good luck and are representative of the ones
boaters tie around their vessels to ward off evil spirits as they travel
the Mekhong River. Mekhong is available in 350ml, 700ml, 750ml
and 1 liter.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5665174
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