NEW YORK (Business Wire EON) November 29, 2007 -- Today Cellufun, Inc., one of the world’s largest mobile entertainment communities, launched “The Mobile Ring”, a free boxing game, playable on mobile phones, pitting political heavyweights against one another in the ring.

Not all of us bother to vote but it's hard to find someone in America, or the world for that matter, who hasn't felt like slugging it out with at least one of our candidates.

Now Americans can use their handsets to take out their frustrations on their favorite or least favorite political characters—without fear of prosecution. Thanks to the new Mobile Ring game from Cellufun, players can now pit different candidates from either party against each other in an evolving virtual environment directly affected by their game play and real world events.

Democrats will enjoy the opportunity to beat Rudy Giuliani, while Republicans will love to square off against Hillary. Apathetic independents tired of the 24-hour news media campaign coverage will relish the opportunity to fight back—literally.

Cellufun’s CEO, Arthur Goikhman, is excited about the game’s populist appeal: “Not all of us bother to vote but it’s hard to find someone in America, or the world for that matter, who hasn’t felt like slugging it out with at least one of our candidates.”

How it’s Played:

Players can choose to play as Hillary Clinton, Barack Obama, Rudy Giuliani, Fred Thompson, or a slew of other contenders. Aside from being an exercise in catharsis, there is a democratic strain in the Mobile Ring game. Players can help their favorite long shot candidates by uploading their high scores to Cellufun and affecting their favorite candidates’ performance in the game.

Why it’s Special:

The initial release of the Mobile Ring game will give each candidate a rating based on their current real-life poll position. Subsequently released updates of the game—frequently, Cellufun promises—will take into account not only the real-life poll numbers, but actual performance by Mobile Ring players and which candidates get more wins or losses in the field.

Essentially, players of Mobile Ring can help their favorite politicians’ campaign by voting with their thumbs. On Cellufun.com, users can vote on other characters for inclusion in later releases; either dark-horse candidates, cable television pundits or perhaps currently elected White House officials.

The Mobile Ring release marks not only the first political boxing game available for free on a mobile phone, but also the first mobile action game whose characters’ strength changes based upon real world events.

To download the free game, point your phone’s browser to http://wap.cellufun.com/Games.asp?&g=mr

Or, from your PC, visit https://www.cellufun.com/Games/games.asp?game=boxing

The Mobile Ring joins the growing Cellufun game library, which includes WAP/mobile Web games like Call of the Pharaoh, Space Wars, MobilePet myPhone (the latest in Cellufun’s suite of MobilePets, which includes MobilePet Dog, MobilePet Pig, MobilePet Monkey and MobilePet Penguin), as well as the downloadable games Chess, Sudoku, The Battle for Orion’s Belt and Why Chicken Why. These games can be downloaded free of charge by going to wap.cellufun.com on your mobile phone.

About Cellufun, Inc.

Cellufun is one of the world’s largest mobile entertainment communities providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can download a variety of single-player games or join multi-player competitions: from Sudoku and Chess to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun’s rapidly growing community by going to wap.cellufun.com.

For media inquiries, please contact Vijay Chattha / Cellufun PR / 415-305-6041 / vijay@vscconsulting.com

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