Greystripe Gives Advertisers 110%, Adding Advertising Engagement in
Game Experience from Beginning to End
Brands Gain More Options in Grabbing Consumers’
Attention with Greystripe’s Mobile Engagement
Platform™
SAN FRANCISCO (Business Wire EON) June 26, 2008 --
Mobile advertisers just got a whole lot closer to their audiences with
Greystripe’s announcement today of their new
Mobile Engagement Platform™. Due to the
overwhelming demand for increased ways to connect brands with consumers
in mobile advertising, Greystripe has developed an end-to-end brand
experience with their mobile games catalog. As the global leader in
ad-supported mobile games, Greystripe currently offers advertisers 100%
of the mobile screen at the beginning and end of game play; with their
new Mobile Engagement Platform™, advertisers
will now have access to a greater depth of sponsorship where users will
encounter the brand in instances beyond just those two ad spaces.
It has become clear that mobile Web banners and text ads are not enough
to capture the attention of today’s
advertising-wary consumers, as these mediums have become synonymous with
direct response ad campaigns. However, with Greystripe’s
Mobile Engagement Platform™, advertisers can
take ownership of the users’ entire
entertainment experience. Through the Platform, advertisers receive:
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1)
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Web and mobile Web download site sponsorship
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2)
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All of the full screen ad space for every sponsored play
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3)
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A branded in-game on device portal which appears at the start of
every game play giving the advertisers permanent presence on the
game player's phone. The in-game ODP menu provides:
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a. Links to the advertiser's mobile Web site
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b. Branded wallpapers downloaded directly from the portal
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c. Clear association with each sponsored play
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4)
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Complete campaign management and reporting metrics
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Additionally, every Greystripe user is given a number of
advertiser-sponsored plays when they download a game; when they run out
of plays, they must click to “reconnect”
and gain additional plays, giving advertisers yet another opportunity to
gain attention for their brand.
“Releasing the big brand spend is key to
unlocking the potential of mobile advertising,”
said Nick Lane, analyst for Informa Telecoms & Media, in a recent
article on mobile advertising1.
Through the Mobile Engagement Platform™
advertisers that already have a mobile Web site can also provide their
customers a branded download site hosted by Greystripe. This gives
advertisers the ability to create permanent stickiness for their mobile
site, bringing users back on a regular basis. Game downloads are the
highest valued entertainment in mobile, typically costing the mobile
game purchaser from $5 to $12 to buy. Brands can now provide these
sought-after games to their customers for free in an ad-supported model,
while creating a permanent presence on their customer’s
phone.
“When your audience has become all too
proficient at tuning out the advertising messages of at the top of their
computer, and now mobile phone screens, there must be another option to
create value in mobile advertising,” said
Vikrant Gandhi, Senior Analyst at Frost & Sullivan. “Brands
want – and need –
more engagement with their mobile audiences. Greystripe has provided
that media-centric approach with their Engagement Platform™.”
In a recently released Consumer Insights Report, Greystripe revealed
current statistics from their proprietary GameJump.com mobile game
portal. Advertisers on the Greystripe network already reach an audience
that is 75% 18 to 34 years old, 90.2% purchase decision makers and split
nearly evenly male and female2. Additionally,
Greystripe’s advertisers see an average
click-through rate of 10.1% worldwide, six times higher than the CTRs
for traditional mobile advertising, such as banner ads which currently
average around 1.5%. With this already exceptional data, Greystripe is
poised to offer advertisers the mobile media experience necessary to
captivate consumers and the Mobile Engagement Platform™
will only heighten this success.
“Mobile ad formats are clearly segmented into
those effective for brand advertising or those effective for direct
response. In-game advertising provides the most value for brands because
we pair the brand message with high quality entertainment,”
said Michael Chang, CEO and Co-founder of Greystripe. “Players
are engaged with the brand as the role of sponsor, which creates an
atmosphere of goodwill and receptiveness.”
Greystripe’s Mobile Engagement Platform™
is resold in the UK by Greystripe’s partner,
personalized advertising firm, Ad Infuse (sales@adinfuse.com).
For additional information on the Mobile Engagement Platform™,
contact sales@greystripe.com.
About Greystripe
Greystripe is the world's first and leading ad-supported mobile games
and applications distribution platform. Greystripe's AdWRAP product
suite enables: brand advertisers to communicate their brand message to a
unique mobile audience; publishers to gain advertising revenue by
serving ads through their games; and consumers to download high quality
games for free. The AdWRAP system is protected by a broad array of
patents pending and currently serves ads into more than 800 game titles
from 100 publishers supporting over 1,400 handset models. Greystripe
reaches millions of mobile game players by powering over 70 AdWRAP
Catalog distribution partners and through GameJump.com its online and
mobile web portal com (http://www.gamejump.com/).
Greystripe was named an AlwaysOn OnHollywood 100 winner 2008, a Red
Herring Global 100 winner in 2007 and the Under the Radar Best in Show:
Mobility winner in 2006.
Visit Greystripe at http://www.greystripe.com.
1 http://www.vnunet.com/vnunet/news/2218143/advertisers-sceptical-mobile
2 Contact insights@greystripe.com
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