Meffys Mobile Entertainment Awards Recognizes Vantrix and The Weather
Channel as Shortlisted Finalist for TV & Video Service Award
Mobile Entertainment Awards Acknowledges Vantrix and the Weather
Channel Interactive for Their Ad-Supported Mobile Video Weather Forecasts
NEW YORK (Business Wire EON) April 23, 2008 --
The Mobile Entertainment Forum announced last week that Vantrix and The
Weather Channel Interactive have been shortlisted for the Meffys Awards'
TV & Video Service Award. Vantrix, a leading provider of mobile video
solutions, debuted their mobile video weather updates with The Weather
Channel last October and the videos have been garnering positive
attention ever since.
The mobile video service, which is available through The Weather Channel
mobile Web site, allows wireless users who visit weather.com
on virtually any video-enabled handset to watch weather reports for 100
different US cities updated every 30 minutes, along with regional and
national video forecasts, travel weather reports and weather-related
news stories. With the use of industry-leading technology developed by
Vantrix, the service can ensure that anyone with a multimedia-capable
phone can access the content and have a video experience that is
optimized for their specific phone without the need to download any
additional software. Additionally, because this is an ad-supported
service, it is provided free of charge to consumers.
"We are honored to be selected as one of the finalists for the Meffys,"
said Daniel Torras, VP of Marketing & Product Strategy for Vantrix.
"This recognition validates our goal of educating consumers about the
potential of today's mobile phones as a media distribution channel and
the role of advertising to subsidize mobile content services. We are
convinced that initiatives like these will further stimulate the
adoption of mobile media."
The Meffys Mobile Entertainment Awards, considered the industry's most
coveted prizes, received submissions from more than 20 countries
spanning four continents. Now in their fifth year, the awards are
independently judged by national media and leading trade journalists and
analysts, including Analysis, Billboard, CCS Insight, Daily Telegraph,
DN Capital, Frukt, GoMo News, The Guardian, IDC, Informa, iGizmo,
Independent, M:Metrics, Media Week, MobiAdNews, Marketing, Marketing
Week, Mobile Entertainment, Mobile Marketing, MusicAlly, NMA, Ovum,
PocketGamer, Record of the Day, Strategy Analytics, Strategy Eye, Sunday
Times, T3 and Trusted Reviews.
"This year's shortlist provides an excellent snapshot of this
cutting-edge industry and insight into what we can expect in the near
future," said Rimma Perelmuter, MEF Executive Director. "The 2008 Meffy
nominees focused on providing analytics, addressing usability concerns
and tackling merchandising and pricing issues, which all goes to prove
that the mobile entertainment industry is maturing."
Winners of this year's Meffys will be unveiled at a special gala dinner
in Cannes at the InterContinental Carlton hotel on May 8th
during MEF's official annual event, MeM.
About Vantrix
Vantrix makes video work. Our focus is to deliver the best customer
experience on a mobile phone. Vantrix overcomes the technology hurdles
of providing video on demand, live TV, video alerts, user-generated
content, video share, and any other type of multimedia in mobile and
other digital platforms. And we do it in a way that helps our customers
choose and implement the right business model for their multimedia
services.
Leading companies like ABC News, Orange, T-Mobile and The Weather
Channel already trust Vantrix to satisfy their mobile media needs. You
shouldn't have to worry about which mobile phones your customers have,
and you shouldn't have to compromise on how you deliver video and other
media to them. Whether it's on-deck or off-deck, premium-based or
ad-supported, push or pull, we put video to work for you. This is our
promise and our commitment. Vantrix is headquartered in Montreal with
offices in New York, London, Dubai and Bangalore.
See the difference at www.vantrix.com.
About Mobile Entertainment Forum (MEF)
MEF exists to represent the interests of its global membership across
the mobile entertainment value chain. Our goals are to build awareness,
create business development opportunities and facilitate the development
of commercial guidelines and best practices to promote a healthy and
profitable industry.
With global headquarters in London, a Hollywood-based Americas
secretariat, an Asian chapter in Hong Kong and the newly established
Europe branch, MEF's network of members represents a veritable 'Who's
Who' of mobile entertainment businesses and entrepreneurs. For more
information and a full list of members please visit: www.m-e-f.org.
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