Platform-A to Manage Virgin Mobile WAP Banner Ad Inventory
Virgin Mobile will continue to use Third Screen Media’s
mobile ad serving platform
NEW YORK (Business Wire EON) May 20, 2008 --
AOL and Virgin Mobile USA announced today that Platform-A will serve as
the exclusive display advertising and sales partner for Virgin Mobile USA’s
WAP banner inventory. Under the terms of an agreement between the
parties, the Platform-A sales force will manage Virgin Mobile USA’s
WAP banner inventory, while fully leveraging Platform-A’s
Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com)
is Platform-A’s mobile ad serving platform and
network.
Virgin Mobile USA has an audience of more than 5 million subscribers and
is the largest mobile virtual network operator (MVNO) in the United
States.
“We’re extremely
pleased to provide our mobile ad management services to Virgin Mobile
USA at a time when mobile advertising is taking off,”
said Lynda Clarizio, President of Platform-A. “Working
with Virgin Mobile USA, we can help advertisers expand their mobile
marketing efforts and effectively engage the 14- to 34-year-old youth
market. Our relationship with Virgin Mobile USA further supports
Platform-A’s mission of developing solutions
for advertisers and publishers across multi-digital channels.”
“Virgin Mobile USA is committed to enhancing
the value of services for our customers, while connecting them to
relevant and appealing brands,” said Bob
Stohrer, CMO, Virgin Mobile USA. “This new
step will extend the already successful Sugar Mama ad platform by
letting like-minded brands reach our dynamic demographic through highly
valued on-deck real estate. The combination of Platform-A’s
knowledgeable sales force and advertising assets, along with Third
Screen Media’s technology performance,
particularly in high commercial volume situations, provide us with
impressive power in mobile advertising.”
About Platform-A
Platform-A, AOL’s advertising business,
offers advertisers best-in-class solutions that leverage AOL's premier
consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more;
TACODA's audience insights and behavioral targeting; and
Advertising.com's industry-leading reach across multiple networks,
including display, mobile, video, search and affiliate. Platform-A also
includes Quigo, a leading site and content- targeted advertising
business and ADTECH, a leading international online ad-serving business
based in Frankfurt, Germany. A majority-owned subsidiary of Time Warner
Inc. (NYSE:TWX), AOL LLC and its subsidiaries have operations in the
U.S., Europe, Canada and Asia.
About Virgin Mobile USA
Virgin Mobile USA (NYSE:VM) offers more than five million customers
control, flexibility and choice through monthly plans without annual
contracts, with national coverage powered by the nationwide Sprint PCS
network. Virgin Mobile USA’s full slate of
smart, stylish and affordable handsets, including the Wild Card, Super
Slice and Flare, are available at top retailers in approximately
40,000 locations nationwide and online at www.virginmobileusa.com/,
with Top-Up cards available at more than 140,000 locations.
J.D.
Power and Associates ranked Virgin Mobile USA highest in customer
satisfaction among wireless prepaid services in both 2006 and 2007, and
its customers report a 90% satisfaction rate. Virgin Mobile USA
contributes a portion of profits from downloadable content to The
RE*Generation, its pro-social initiative to help homeless youth, and
provides postage-paid return envelopes in every new package for
customers to recycle old phones.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5690373
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