Monster Career Ad Network Enhanced to Offer Greater Ease of Use;
Expands to Canadian Market
One year after launching, Career Ad Network shows compelling metrics
for employers across industries
CHICAGO & MAYNARD, Mass. (Business Wire EON) June 23, 2008 --
At the 2008 Annual SHRM Conference, Monster®
today announced availability of a self-service capability that will make
using its unique Career
Ad Network (CAN) an easier, more automated experience. Now also
available via Monster’s self-service eCommerce
channel, CAN helps employers target optimal talent by transforming
traditional job postings into dynamic ads across diverse affiliated
network websites, reaching a broader set of potential candidates where
they live and transact online. In addition, stemming from strong success
in the U.S., CAN will soon be available to Canadian-based employers.
Monster is the leading global online careers and recruitment resource
and flagship brand of Monster
Worldwide, Inc. (NASDAQ: MNST).
“Career Ad Network allows employers to cast a
wider net by offering the advantage of reaching consumers across the
web, automatically transforming Monster job ads into banner ads and
intelligently targeting them to relevant candidates,”
said Darko Dejanovic, Global CIO and Head of Product for Monster. “It’s
now even easier to harness the power of this tool as employers can
simply opt-in with just a click of a button.”
Employers across a wide variety of industries, including IT, retail,
finance and food services have seen compelling results utilizing CAN. On
average when compared to basic job postings, companies using CAN for 30
days have seen:*
-
50 percent more job views;
-
100 percent more applicants; and
-
100 percent more job response clicks.
* Monster Internal Data 2008
Launched by Monster in the spring of 2007, CAN is capable of dynamic
targeting, driven by a sophisticated set of algorithms that factor in
job title, occupational category and location, among other key matching
factors. Employers can track value with the ability to monitor the
number of job views and job response.
“The power of CAN is not only realized in
attracting passive candidates, but in employer branding as well,”
added Dejanovic. “By turning job ads into
relevant, targeted banner ads placed throughout the web, employers
further extend their brand positioning with consumers.”
Presence at SHRM 2008
Monster will be available to discuss and offer preview demonstrations of
CAN, as well as numerous other Monster products and solutions, at Booth
#841 during show floor hours:
-
Sunday, June 22: 4:00 p.m. – 7:00 p.m.
-
Monday, June 23: 9:30 a.m. – 4:00 p.m.
-
Tuesday, June 24: 9:30 a.m. – 2:00 p.m.
About Monster Worldwide
Monster Worldwide, Inc.
(NASDAQ: MNST), parent company of Monster®,
the premier global online employment solution for more than a decade,
inspires people to improve their lives. With a local presence in key
markets in North America, Europe, and Asia, Monster works for everyone
by connecting employers with quality job seekers at all levels and by
providing personalized career advice to consumers globally. Through
online media sites and services, Monster delivers vast, highly targeted
audiences to advertisers. Monster Worldwide is a member of the S&P 500
Index and the NASDAQ 100. To learn more about Monster's industry-leading
products and services, visit www.monster.com.
Special Note: Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995: Except for historical information
contained herein, the statements made in this release constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of
1934. Such forward-looking statements involve certain risks and
uncertainties, including statements regarding Monster Worldwide, Inc.'s
strategic direction, prospects and future results. Certain factors,
including factors outside of Monster Worldwide’s
control, may cause actual results to differ materially from those
contained in the forward-looking statements, including economic and
other conditions in the markets in which Monster Worldwide operates,
risks associated with acquisitions, competition, seasonality and the
other risks discussed in Monster Worldwide’s
Form 10-K and other filings made with the Securities and Exchange
Commission, which discussions are incorporated in this release by
reference.
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