Mystic Tan Launches Error-Proof Sunless Tanning System with Sephora

DALLAS (Business Wire EON) April 2, 2008 -- You’ve been told again and again that self-tanning products are a great way to achieve a healthy glow. But, let’s get real. When most of us try to apply this stuff, we end up with orange hands, streaky legs and a very unnatural hue.

Now, customers can get the same impeccable color and natural-looking results they've come to expect from Mystic Tan with a self-apply system.

Now, Mystic Tan (http://www.mystictan.com/spraymystic), the best-known brand in sunless tanning and creator of the automated UV-free tanning booth, has the answer in its new line – now available at Sephora stores nationwide and on Sephora.com.

This “error-proof” Perfect Tan System ensures even, natural results, without all the downfalls people typically experience with self-tanners.

“There wouldn’t be thousands of sunless tanning catastrophe videos on YouTube if this wasn’t a real issue for people, so I created the system to help eliminate errors typically associated with applying self tanner,” said Ricky Croft, one of the developers of Mystic Tan and creator of the new retail line. “Now, customers can get the same impeccable color and natural-looking results they’ve come to expect from Mystic Tan with a self-apply system.”

Step 1: Protect Against Over-Application

BASE: Sunless Conditioning Complex FACE and Sunless Conditioning Complex BODY

Everyone fears the unnatural hue that can result from over-application of self-tanning products. The revolutionary Conditioning Complex contains Mystic Tan’s patented NutraMist deep hydrating delivery system that ensures even color distribution and helps to guard against unnatural color associated with over-application. The result? You can’t mess up when applying the self-tanner.

Step 2: Apply The Perfect Tan

BUILD: Sunless Tanning Spray FACE & BODY (No more rubbing!)

This self-tanner takes the Mystic Tan technology out of the booth and puts it into your hand. No rubbing necessary, so your palms won’t tan! And, you can spray the can at all angles – even completely upside down, without any shaking, so you get an even, continuous spray. With a green delivery system, Mystic Tan’s technology provides superior results that are safe for the environment using no flammable propellants – that’s something that will make you look good and feel good.

Step 3: Blend Under-Applied Areas

BOOST: Sunless Enhancing Moisturizer BODY

This DHA, vitamin-enriched daily skin nourishing moisturizer boosts sunless tanning results and blends any under-applied areas naturally. The luxurious lotion can also be used every day to extend your tan or to create a warm, sexy glow with color that can be controlled.

For a little something extra, try Mystic Tan Shimmer FACE to add a sophisticated glow to a tanned face. It is a vitamin-enriched bronzing shimmer cream that illuminates and enhances the sunless tan. It can be used all over for a little extra shimmer or as a cosmetic to highlight the cheeks, forehead, eyelids and décolletage.

To make it easy, the products can be purchased in foolproof kits that come with all you need for a flawless finish:

The Perfect Tan Kit BODY consists of a 2.5-ounce Sunless Tanning Spray, 2.5-ounce Sunless Conditioning Complex BODY and 2.5-ounce Sunless Enhancing Moisturizer BODY. Retails for $54.

The Perfect Tan Kit FACE consists of a 2.5-ounce Sunless Tanning Spray, 1.5-ounce Sunless Conditioning Complex FACE and 1.5-ounce Shimmer FACE. Retails for $54.

About Mystic Tan, Inc.

Mystic Tan® is the leader in UV-free tanning, providing more than 20 million sessions per year. Mystic Tan’s collection of skincare and sunless tanning products are soon to be sold in retail outlets across the U.S. Mystic Tan products produce an even, natural-looking and long-lasting tan that promotes vibrant, moisturized and healthy-looking skin. Mystic Tan leverages its patented, premium ingredients with the latest technology to produce a premium tanning solution.

MULTIMEDIA GALLERY

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