3DVO Delivers First Low Cost 3D Modeling Solutions to Online Retailers
Technology Kernel Developed Through USTAR at Utah State University
SALT LAKE CITY (Business Wire EON) November 27, 2007 --
3DVO today announced plans to deliver the most cost-effective three
dimensional modeling solutions on the market through 3DVO
Engage, their pioneering 3D service that delivers true-to-life
online product images. 3DVO has spent five years perfecting the
technology to deliver high quality 3D
models that cost 40 to 60 percent less than other available
technologies.
“3DVO has the technology to model and display
our complex product features in compelling ways, putting the power to
learn more about Black Diamond products in the hands of our customers,”
said Joshua Dees, CIO of Black Diamond.
“We are excited to continue to work with 3DVO
as their tools develop so we can communicate our product message in a
way that resonates to our customers.”
The technology kernel behind 3DVO was first developed in association
with the Center for Active Sensing and Imaging at Utah State University
through the Utah Science Technology and Research Initiative (USTAR).
This technology combines laser distance measurement with digital color
imagery for precise distance and color effects. The 3D datasets can be
used immediately or stored for later viewing, analysis and manipulation
as exact image replicas.
3DVO has refined this technology to make it the fastest, most
cost-effective 3D modeling service on the market. Retailers send their
products to 3DVO, and the company rapidly returns 3D images that can be
manipulated by the consumer during the online purchasing process. For
the first time, mass e-retailers can put all of their products online in
3D.
“Traditional retail sales are slowing, but
online sales are expected to grow 20 percent to $39 billion this holiday
season,” said Troy Sheen, CEO of 3DVO. “One
way retailers are increasing online sales is by creating a realistic
store experience. In the past they could only afford to create 3D models
for their flagship products, but with our technology they can create 3D
models for every single product – increasing
online conversion rates.”
The product roadmap for 3DVO Engage includes the development of tools
that will further transform highly complex data acquisition, processing
and delivery functions to create futuristic real life web experiences
for consumers and online retailers. When online retailers take advantage
of 3DVO Engage, they will benefit from these future releases.
“The partnership between Utah State
University and USTAR has been instrumental in bringing this technology
to market, and 3DVO has taken it to the next level,”
said Ned Weinshenker, Vice President for Strategic Ventures and Economic
Development at Utah State University. “This
technology offers scalability and cost-effective models that have the
potential to change the landscape of online retailing over the next 12
months.”
About 3DVO
3DVO (www.3DVO.com) is an industry
pioneer in three dimensional modeling services for online retailers.
3DVO Engage provides both small and large e-retailers with 3D models of
their products that can be animated, rotated and viewed from 360
degrees. 3DVO was founded in 2006 to address the rapid increase in
Internet shoppers and their demand for interactive purchasing
experiences. 3DVO increases online sales and profitability for both
manufacturers and e-retailers. The company is privately held and located
in Salt Lake City, Utah.
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