ADTRAN Announces New Opportunities for SMB Resellers
IP Telephony and Internetworking Specializations Offer Greater
Revenue Incentives and New Product Solutions for Mid-Tier ADvantage
Partners
HUNTSVILLE, Ala. (Business Wire EON) April 22, 2008 --
ADTRAN®,
Inc. (NASDAQ: ADTN), a leading supplier of networking and communications
solutions, announced today that the company has enhanced its ADTRAN ADvantage
Partner Program. The changes are designed to strengthen
relationships with mid-tier ADvantage partners. Through these program
enhancements, partners will benefit from access to additional product
lines, increased revenue incentives and certification training programs
for ADTRAN's award-winning family of NetVanta®
routers, switches and IP Telephony (IPT) solutions.
The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage
Plus, ADvantage and Registered) with two main goals - to increase
partners' ability to win in the Small
and Mid-size Business (SMB) segment and to increase their
profitability when doing so. The combination of NetVanta solutions that
are specifically geared to solve critical SMB challenges and a strong channel
support program allow resellers and solution providers to satisfy
customers and to find new opportunities to grow their businesses.
The program enhancements target ADvantage partners. These partners can
now, for the first time, obtain technical specializations for IP
Telephony and Internetworking products. Specializations allow partners
to expand their product portfolio and earn access to a higher discount
structure. Those partners obtaining IPT specialization will also benefit
from the ability to sell ADTRAN's NetVanta
7000 Series IPT products. This opportunity will allow these partners
to expand their businesses into the IP Telephony market. These
enhancements are in addition to a wealth of other benefits including:
certification training, priority access to pre-and post-sales support,
participation in beta programs, being featured in the partner locator,
the ability to receive discounted demo units, and access to sales leads.
In addition, these partners have the ability to receive advance product
information and have the opportunity to be selected to serve on the
ADTRAN Partner Council.
“We have spent the last year strengthening our
partner relationships and learning how we can best assist our partners
as they sell ADTRAN products into the SMB and mid-size enterprise
markets,” said Ted Cole, vice president of
channel sales, ADTRAN Enterprise Networks Division. “Our
research shows that partners who take advantage of training and
certification programs grow their businesses much faster than those who
do not. The changes to the ADvantage level of our program come in
response to partner feedback and will allow the program to better fit
the business models of these solution providers as well as provide them
with access to the tools to both grow their businesses and expand into
new markets.”
Other program enhancements include lowering the threshold for deal
registration, thus making it easier for more partners to take advantage
of these opportunities. Online technical and business skills training
options are being expanded and both ADvantage and ADvantage Plus
partners are now entitled to a special 75 percent discount on demo
equipment.
“Partnering with ADTRAN has been a profitable
experience,” said Joel Kappes, Milestone
Networks, Inc. “The program enhancements will
provide me with the skills and products I need to grow my business even
faster. These changes are a testament to ADTRAN's commitment to its
channel partners and I am proud to be an ADTRAN partner.”
About ADTRAN's ADvantage Partner Program
The ADTRAN ADvantage Partner Program offers strong channel support for
ADTRAN products and solutions, including online training modules,
dedicated pre- and post- sales support and technical assistance, lead
referrals, rebates, promotions and easy access to demo programs. In
addition to mid-tier ADvantage partners, there are two other levels of
participation.
Registered Partners gain access to the sales, marketing, and technical
resources they need to begin selling ADTRAN solutions. This entry-level
partnership provides a clear growth path toward building a stronger
relationship with ADTRAN.
ADvantage Plus Partners participate at the highest level of the program
through a minimum annual revenue commitment. These partners commit to an
ongoing relationship with ADTRAN and are recognized and rewarded for
that commitment. ADvantage Plus Partners are required to obtain product
specialization in either Internetworking or IP telephony. These
specializations are designed to equip partners with the market and
technical knowledge required to excel in selling and supporting ADTRAN
solutions. In some cases, specialization is required for partners to
have access to the product family, thus insuring a level of exclusivity
to specialized ADvantage Plus Partners. ADvantage Plus Partners are also
entitled to an automated deal registration program, a wealth of field
sales and marketing support, access to sales leads, representation on
ADTRAN's partner locator site, and priority access to pre- and
post-sales technical support.
ADTRAN is actively recruiting partners at all levels of participation.
For more information on the ADTRAN ADvantage Partner Program visit www.adtran.com/partner
or call 1.800.9ADTRAN and ask for a Channel Support Representative.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment, with a portfolio of more than 1,700 solutions
for use in the last mile of today's telecommunications networks. Widely
deployed by carriers and enterprises alike, ADTRAN solutions enable
voice, data, video, and Internet communications across copper, fiber,
and wireless network infrastructures. ADTRAN solutions are currently in
use by every major U.S. service provider and many global ones, as well
as by thousands of public, private and governmental organizations
worldwide.
For more information, contact the company at 800 9ADTRAN (800 923-8726)
or via email at info@adtran.com. On
the Web, visit www.adtran.com.
Keyword Tags:
adtran, channel, internetworking, ip telephony, ipt, netvanta 7000,
partner program, reseller, smb, ted cole
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