PCLender.com Launches Information On-Demand Website
Enterprise Solutions Provider Emphasizes Search Visibility for
Internet Generation
HONOLULU (Business Wire EON) April 8, 2008 --
PCLender.com, a fully
hosted web based software and services solutions provider to mid-sized
mortgage bankers and financial institutions, has completed the “re-visioning”
and rebuild of its primary corporate website, http://pclender.com.
Debuting on April 7, 2008, the site expands PCLender’s
commitment to “on-demand”
tools via its investment in lender-centric website and Internet
strategies. PCLender’s corporate website
serves mortgage lenders who are weighing operational options such as the
selection of mortgage lending automation solutions.
“PCLender wants to serve the entire mortgage
lending industry, including lenders that may only be ‘kicking
the tires’ for useful comparative information
about their business and operational systems,”
said PCLender vice president of sales and marketing Sean Dugan. “Similar
to how our on-demand enterprise lending platform, InHouse
Mortgage, brings the benefits of SaaS
to its users, our corporate website now better accommodates
Internet-savvy shoppers for mortgage lending automation solutions.”
Through search engine analytics and keyword mapping, PCLender ensures
that lenders’ use of Internet search tools
such as Google is accommodated with accurate, relevant and timely
content that offers clear and convenient self-paced opportunities to
learn more about its solutions. Information rich, the PCLender website
includes access to multi-media presentations, white papers, lender
testimonials, detailed product specifications, and easy-to-access
information request forms.
The firm conducted in-depth research into its Internet visibility
relative to lenders’ demonstrated on-line
interest in search phrases such as LOS,
enterprise lending platforms, investor
compliance, information security, loan level profitability and data
management, while monitoring its web traffic and web activity patterns.
PCLender’s discoveries included:
-
Despite consistent, high levels of site traffic, analytics data
revealed disproportionate lead generation and site conversion;.
-
PPC campaigns were also failing to consistently produce solid leads,
despite consistent click through and traffic numbers;
-
Despite strong page rank and link popularity, PCLender site users
demonstrated a lack of understanding of the site’s
structure, and thus never reached the crucial sales-driven product and
service data.
Based on its analysis PCLender developed a new integrated marketing plan
that not only included re-branding and traditional marketing elements,
but also incorporated search engine optimization and professional PPC
support, viral Internet marketing and a website re-design that would
effectively support all of these efforts using current web design
techniques, usability data and SEO best practices.
The new design:
-
Supports PCLender.com’s identity as a
Web-based, software as a service (SaaS) solutions provider to the
mortgage industry;
-
Breaks the mold of traditional mortgage lending sites by
simultaneously being an education portal as well as a corporate
information and lead generation mechanism.
-
Incorporates more modern site design and usability considerations.
-
Utilizes SEO best practices and optimized content to support
PCLender.com organic optimization and SEM efforts.
-
Makes PCLender’s wealth of quality content –
including product information, industry research and resources, white
papers, etc. – more accessible to search
engines and users.
-
Capitalizes on the company’s existing
online presence in such a way as to not lose page rank, Google trust
and existing link networks.
“Mortgage businesses are increasingly reliant
upon the Internet to find, analyze and gain consensus on resource
selection and management,” said PCLender
president Lionel Urban. “Vendors that are
committed to serving the industry are generous with information and
thoughtful about how they deliver it. PCLender has always been a ‘service
on demand’ provider, which makes the
expansion of our lender-centric approach via our corporate website a
natural.”
About PCLender
Honolulu-based PCLender (www.PCLender.com)
has for more than a decade helped mortgage bankers accelerate business
performance goals through technology-enabled best practices guidance,
services and solutions. PCLender’s fully
hosted enterprise mortgage lending platform InHouse Mortgage eliminates
traditional “barriers to entry”
for mortgage bankers, community banks and credit unions seeking business
process improvements on par with the Fortune 500. For more information
about PCLender contact Lionel Urban at lurban@PCLender.com
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