PicApp Gives Bloggers Access to
High-End Copyrighted Images, Free of Charge; Beta Now Open to All Online
Publishers
High Quality News and Artistic Photos, Illustrations Available To
Use Alongside Editorial Content through PicApp.com
SAN FRANCISCO (Business Wire EON) March 21, 2008 --
A new service that gives bloggers and other online publishers access to
copyrighted news and creative images free to use alongside their
editorial content, is available in public beta at www.picapp.com.
PicApp enables bloggers to choose from extensive collections of millions
of copyrighted images being updated by the thousands each day that have
been licensed from Getty Images,
Corbis and other prestigious image
agencies to visualize the content on their web sites. Each image is
accompanied by a non-intrusive ad to drive royalties to the related
content partners, instead of the traditional license fees.
Bloggers covering the day-to-day trials and tribulations of the U.S.
presidential race, for instance, could find up-to-the-minute photos of
the candidates on the campaign trail at PicApp.com. Celebrity junkies
can get their fix of Hollywood photos from PicApp. Sports writers can
get play-by-play action photos of current superstars, like Tiger Woods
or Roger Federer, as they make history to supplement a news story.
Plenty of topical photographs, such as themed images for the passing St.
Patrick’s or upcoming Mother’s
Days, are also available.
“Bloggers are the new journalists and they can
now get great images – and use them legally,
with no charge whatsoever,” said Eyal Gura,
CEO, PicScout. “Through PicApp, we are
providing today’s new media with access to the
latest images and an easy way to enrich their readers’
experience.”
Interested bloggers can go to www.picapp.com
to start getting images to enhance the content at their sites right
away. Since the start of closed beta, PicApp has had an enthusiastic
response from bloggers, according to Gura. Usability of the service has
also increased, as bloggers have provided their feedback.
About PicScout
PicScout is the leading technology services provider to the digital
content industry. For years, the company’s
flagship ImageTracker™ has been the industry
standard application for helping visual assets owners control and
monitor the distribution of their proprietary images across all media.
Through its PicApp platform (www.picapp.com),
PicScout allows online publishers to quickly and easily post creative and
editorial images to blogs and web sites.
PicScout headquarters are in San Francisco. The company has a
development and operations center in Herzelia, Israel.
Technorati tags: PicApp,
PicScout,
celebrity
photos, blogger
applications, widgets,
free images,
images
for blogs, breaking
news photos, stock
photography, copyrighted
images
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