Plateau Systems Appoints Senior Vice President of Marketing
Marketing Veteran Jeff Kristick Joins Talent Management Industry
Leader’s Executive Team
ARLINGTON, Va. (Business Wire EON) June 11, 2008 --
Plateau Systems, a leading provider
of talent
management software, services and solutions, announced today that
technology industry and marketing veteran Jeff Kristick has joined the
company as Senior Vice President of Marketing. Kristick brings
significant experience to this role and will be responsible for the
company’s worldwide marketing strategy,
overseeing product, services and field marketing, sales enablement,
demand generation, corporate communications and new media strategy,
customer outreach and events.
“Jeff has an impressive track record of
executing progressive, customer-focused marketing programs that build
visibility and differentiate organizations in dynamic technology markets,”
said Paul Sparta, Chairman and CEO, Plateau Systems. “As
the talent management market continues its rapid growth, Jeff will be
instrumental in accelerating Plateau along that trajectory, from both a
marketshare and mindshare perspective.”
Before joining Plateau, Kristick served as the Vice President of Product
Marketing for TIBCO Software, a provider of business process management
and integration software. In that position, Kristick was responsible for
global product marketing, analyst relations and sales enablement,
successfully leading his team in designing and executing innovative
marketing programs that place TIBCO at the forefront of its industry.
Previously, Kristick held several product management positions at Siebel
Systems, a leader in CRM software, which was acquired by Oracle in 2006.
“Plateau has been identified as a leader in
the talent management industry for years, with strong market recognition
and an incredible customer reputation,” said
Kristick. “This is an opportunity to build
upon the company’s reputation and lead the
team that is raising awareness of critical human capital issues and
driving demand for Plateau’s solutions, and
to help the Plateau brand realize its greatest potential.”
Kristick earned a bachelor’s degree in
Mechanical Engineering from the U.S. Naval Academy and a master’s
degree from the Kellogg School of Management at Northwestern University.
For more information about Plateau, visit www.plateau.com.
About Plateau
Plateau is a leading provider of adaptable Web-based software for developing,
managing
and optimizing
organizational skills and talent to increase workforce productivity and
business operations performance. Plateau’s
software is being used by some of the world’s
largest, most successful enterprises, including the American Red Cross, General
Electric, Internal Revenue Service, and Wendy’s
International. Industry analysts, including Forrester Research and Bersin
& Associates, have rated Plateau a leader in functionality,
technology, and customer satisfaction. The company is headquartered in
Arlington, Va. For more information on Plateau, visit www.plateau.com.
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