C710 Series solves the color printing needs of medium-to-large sized workgroups by producing professional-looking materials on-demand, saving time and money

MOUNT LAUREL, N.J. (Business Wire EON) May 15, 2008 -- OKI Data Americas, which markets its products under the OKI^® Printing Solutions brand, today launched the C710 Series of digital color printers, bringing the most competitive value of color printing to the market¹. The C710 Series combines fast speeds, the company’s innovative HD (high definition) Color Technology and a low cost per page (CPP) that alleviates medium-to-large workgroups of the time and high costs associated with outsourced color printing. It is part of OKI Printing Solutions new suite of A4 color printers recently introduced to boost in-house color printing.

The C710 Series touts all of the features of a high-end, mid-workgroup printer at the price you might expect from a desktop printer

Highlights of the press release:

• The C710 Series allows medium-to-large sized workgroups to bring professional-looking color printing in-house and on-demand with an unsurpassed balance of value and performance
• OKI Printing Solutions recently launched additions to its A4 color printer line, boasting the company’s exclusive HD-quality color technology
• Ideal for retailers using in-store banners or government and financial agencies developing presentations and reports, the C710 increases productivity for the end user

“The C710 Series touts all of the features of a high-end, mid-workgroup printer at the price you might expect from a desktop printer,” said Mike Garofola, Sr. Marketing Manager, Color Products at OKI Data Americas. “We developed the C710 Series for businesses that need to produce high-quality color output and are spending too much of their budget on outsourcing. With its advanced capabilities, including extensive media handling and our HD-quality color technology, businesses can save time and money on in-house, professional-looking color printing.”

The C710 Series’ fast print and processor speeds, combined with greater media flexibility, makes the printer ideal for businesses using both signage and standard business printing, such as retailers utilizing in-store banners and promotional materials, as well as finance, insurance or government agencies that consistently print presentations, reports and proposals.

Key features of the C710 Series include:

• Greater media control and flexibility, handling heavy-weight media up to 220gsm and unique banners up to 8.5” x 47.25” for printing a wide variety of business documents and specialized output in-house
• High-definition digital color quality at 1200 x 600 dpi for sharp detail and rich, dramatic color
• Fast print speeds of 32 ppm mono and 30 ppm color for everyday business printing at the highest resolution setting, optimizing mid-workgroup performance and output quality³
• Fast processor speeds increased to 700 MHz, enhancing productivity
• Hard disk drive option increased from 20 GB to 40 GB, increasing speeds and performance
• Maximum paper capacity of 1,690 pages saving time and offering better productivity

The C710 Series is part of a new suite of A4 color printers recently launched by OKI Printing Solutions that boosts in-house, high-quality color printing for businesses of all sizes and needs. With the C3600n, C5650 Series, C6050 Series and C6150 Series, the C710 Series expands the possibilities of businesses through color printing with a robust color printer line that brings unsurpassed value to every application.

The C710 Series of A4 digital color printers will be available in June and will be sold exclusively through OKI Printing Solutions authorized dealers and solutions provider partners in the US, Canada, and Latin America. The pricing for each model in the C710 Series are as follows:

All products build on parent company OKI Data Corporation’s history of leadership and innovation in color printing. It is based on printing technologies advanced by OKI Data Corporation, such as digital LED technology and Single Pass Color^™. This technology allows OKI Data to manufacture products that require fewer moving parts for increased reliability.

The C710 Series features a standard One Year Overnight Exchange Warranty and like all OKI Printing Solutions products, it is backed by comprehensive support from OKI Printing Solutions. The company provides live, toll-free² technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America. For more information, please visit www.okidata.com.

About OKI Data Americas

OKI Data Americas, headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company OKI Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR^® certification.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. OKI Data Corp.

¹ Compared to HP 4700n, Lexmark C780n, Lexmark C782n, Xerox 6360n, Xerox 8860dn, KM 5550, KM 5570, KM 7450

² Available in the U.S. and Canada only

³ Published performance results based on laboratory testing. Individual results may vary.

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