Dow Reichhold Specialty Latex Enters Personal Care Market
RESEARCH TRIANGLE PARK, N.C. (Business Wire EON) March 18, 2008 --
Dow Reichhold Specialty Latex today announced plans to enter the
personal care ingredient market during 2008 with a new platform of
emulsion-based polymers designed for the cosmetics industry. This
patented technology, targeted to cosmetic chemists and formulators of
personal care products and cosmetics, is the result of several years of
research at Dow Reichhold's advanced polymer facility in Research
Triangle Park, N.C.
“We're excited about bringing this new polymer
technology to the personal care market,”
Jeffrey Welker, president of Dow Reichhold, said. “The
personal care and cosmetic market is extremely innovative, showing a
continual stream of new product introductions which aligns well with our
commitment to the same.”
The technology behind the new initiative for the cosmetics industry is
based on work led by Dr. Venkataram Krishnan, director of advanced
product development at Dow Reichhold. His research team identified
unique functional characteristics in these newly developed polymers that
will add multiple attributes when employed across a wide range of bath
and shower, skin and hair care products. Based on those attributes, the
company is already working with a number of formulators in preparation
for new product introductions.
“Our goal is to enable a new generation of
personal care products based on the unique functionality and properties
of this family of advanced polymers,” Dr.
Krishnan explained. “We are encouraged by what
others have to say about our polymers.”
About Dow Reichhold
Dow Reichhold Specialty Latex LLC is a 50/50 joint venture of The Dow
Chemical Company and Reichhold, Inc. The joint venture is the world's
largest producer of specialty emulsion-based polymers. The company is
headquartered in Research Triangle Park, North Carolina, U.S.A. www.dowreichhold.com.
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