Rocket XL Supports Successful Launch of Call
of Duty 4: Modern Warfare
LOS ANGELES (Business Wire EON) April 3, 2008 --
Los Angeles based word of mouth marketing agency Rocket XL, announced
today the success of its interactive media player and online influencer
campaign in support of Activision, Inc.’s
blockbuster hit game, developed by Infinity Ward, Call of Duty®
4: Modern Warfare™, the #1 best
selling title in units worldwide for 2007, according to the NPD Group,
Chart Track and The GFK Group.
In conjunction with Activision’s coordinated
launch and related activities, Rocket XL’s
creative team delivered the latest Call of Duty 4: Modern Warfare
news, videos, screenshots, and bonus materials directly to the target
audience by housing the media player in a custom widget. The widget
format enabled influencers and gamers to create the perfect venue for
fans to share information. “Activision
challenged us to engage a broader audience of online influencers to help
make Call of Duty 4: Modern Warfare one of the top selling, biggest
titles of this year,” states Craig Howe, CEO
of Rocket XL, “They delivered a fantastic
product and marketing approach, allowing us to customize an innovative
campaign to maximize success.” By maintaining
the master server and keeping the content updated, Rocket XL was able to
survey the market’s reaction while keeping
gamers in the know with the latest information on the title.
By engaging gamers through the sharing of each thematic and
technological development, and personalizing the title for them in the
widget format, Rocket XL’s campaign helped
support an intensive global effort and further grew the community fan
base. Their campaign efforts helped to maximize buzz four months before
product launch by creating early awareness and evangelism, which lead to
a fever pitch in the final days leading up to COD4’s
Call of Duty 4: Modern Warfare’s release.
About Rocket XL:
Rocket XL Entertainment is a full service online marketing agency
specializing in online influencer word-of-mouth campaigns and
cutting-edge creative online applications. Founded in 2004, the company
is headquartered in Los Angeles with offices in New York and a full
creative services division in Stockholm. For more information on Rocket
XL, please visit www.rocketxl.com.
Activision and Call of Duty are registered trademarks and Modern Warfare
is a trademark of Activision Publishing, Inc. All rights reserved.
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