FunMobility to Bring Hello Kitty® to a Phone
Near You
PLEASANTON, Calif. (Business Wire EON) July 15, 2008 --
FunMobility, Inc., an innovator in mobile entertainment and community
services, announced an agreement with SANRIO®,
Inc., subsidiary of SANRIO Ltd., Japan, the creator of beloved icon,
Hello Kitty®. FunMobility will offer popular
SANRIO characters Hello Kitty®, My Melody®,
Badtz-Maru™, Chococat®,
Deery-Lou®, Tuxedo Sam™,
Little Twin Stars®, Cinnamoroll®,
and Pochacco® to mobile phone users through
FunMobility’s popular mobile wallpaper
applications, including FunGirl™, Wallpaper
Universe™ and FunScreenz™;
and for syndication to major carrier storefronts.
Over thirty years ago, SANRIO created Hello Kitty -- the friendly feline
with the bright red bow -- to adorn a collection of stationery items and
coin purses. Right from the start she was a hit, representing the
company's philosophy of "small gift, big smile" and helping SANRIO grow
into a $1 billion business worldwide. Since then, Hello Kitty has become
an international phenomenon with a wide range of lifestyle products from
notepads to kitchen appliances to luxury jewelry, electronics and more.
“We are excited that SANRIO Inc. has chosen
FunMobility to distribute mobile content. SANRIO has a formidable
portfolio targeted toward the growing teen demographics,”
said Adam Lavine, CEO. “We believe strongly
in the power of truly unique and personalized content, we are excited
bringing characters like ‘Hello Kitty’
to our users,” stated Adam.
About SANRIO
SANRIO develops, distributes and licenses a collection of gift,
stationery and fashion accessory items for women of all ages. SANRIO was
founded in 1960 based on the concept that a small gift can bring a big
smile to a child of any age. Today, over 50,000 Sanrio-branded items are
sold in over 60 countries around the world. In the Western Hemisphere
SANRIO character-branded products are sold in upwards of 12,000
locations including department, specialty, national chain stores and
over 200 SANRIO boutiques. For more information, please visit www.sanrio.com.
About FunMobility, Inc.
As a developer of best-in-class branded mobile applications, FunMobility
delivers a uniquely integrated entertainment experience; enabling
consumers to connect and express themselves through photos, videos,
music, graphics and slideshows. FunMobility distributes applications and
content through every North American carrier as well as direct to
consumers through FunMo.com. FunMobility builds America’s
largest mobile content community through some of the industry's most
popular applications including: Wallpaper Universe™,
America's Best Mobile Pix™, aFLIX™,
Ringtones Universe™, TrueTones Universe™,
FunGirl DISH™, Chick Talk™,
Mobile Comics Network™, Personalized Wallpaper™,
MyScreenz™, MyShow™,
MyTonz™, and YouTones™.
For more information, please visit www.funmo.com.
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