ScanScout Partners with Clearspring to Enable Viral Sharing of Video
Advertising
Video Advertisers Can Now Reach Facebook, MySpace, Google, and Yahoo
Through Viral Distribution
NEW YORK (Business Wire EON) April 29, 2008 --
ScanScout, the leading network for brand-safe, relevant online video
advertising, and Clearspring Technologies, the market leader in widget
creation, syndication, tracking and monetization today announced a
partnership that will enable simple viral distribution of video ads from
the ScanScout Network into more than 25 leading social media platforms.
Marketers looking for the most value from their digital campaigns are
increasingly making widgets part of their overall strategy. According to
comScore, nearly 148 million people in the US –
81 percent of Internet users – viewed widgets
in Nov 2007. As this percentage continues to increase, widget
proliferation creates more opportunities for marketers who want to
enhance and extend the value of their campaigns.
Working together, Clearspring and ScanScout enable advertisers to take
advantage of the many benefits of viral widgets, enhancing the
distribution of their brand and message to a broader audience and
augmenting the paid distribution of the original ad buy. Clearspring’s
comprehensive tracking will enable ScanScout to provide advertisers with
intelligence about the distribution of and engagement with their widgets
across more than 25 sites, including MySpace, Facebook, Google, Yahoo,
and others.
“This partnership adds tremendous value to
advertisers working with ScanScout,” said
Hooman Radfar, co-founder and chief executive officer of Clearspring. “It
enables easy, viral distribution of ads that consumers appreciate enough
to share with their friends. Large numbers of online users are sharing
content – including video ads - through the
use of our widget network. Our partnership enables ScanScout to provide
advertisers an automated way to essentially “widgetize”
their video ads bringing broader reach and interest to their message.”
Clearspring's widget distribution service is used by the world's largest
media companies and brand advertisers. It is a scalable, reliable
service, with servers geographically distributed to support the world's
most successful campaigns.
ScanScout is the leading in-stream video network on the web, having
served more than a billion ad impressions and worked with leading brands
and publishers with great results.
“Clearspring is a market leader in widget
syndication and a strategic partner for ScanScout,”
said Waikit Lau, ScanScout’s co-founder and
chief executive officer. ”This relationship
gives our advertisers’ audience the chance to
further engage with their brand messages and amplify them across the
most popular social media sites on the web. Marketers are looking for
the user-initiated engagement provided by viral programs as they design
their campaigns, and our association with Clearspring enables ScanScout
to provide this opportunity to our growing roster of national brand
advertisers.”
About Clearspring
Clearspring is the market's leading widget syndication, tracking and
monetization service, used by the world's largest media companies and
advertisers, and independent widget developers. Clearspring helps
publishers and marketers extend their reach to the leading social
networks, start pages and blogs and to respond to growing consumer
demand for a more personalized desktop, Web, and mobile experience.
Headquartered near Washington, D.C., Clearspring offers a comprehensive
set of widget creation, distribution, management and monetization
services. For more information about Clearspring Technologies and how to
use widgets in your business or to join the Clearspring developer
community, please visit www.clearspring.com.
About ScanScout
ScanScout is the market-leading online video advertising network. The
company partners with major advertisers and publishers to maximize video
advertising opportunities. ScanScout creates a new significant revenue
stream for publishers, helping them to extract the most value out of
their video content and monetize it in a user-friendly manner. For
advertisers, ScanScout provides the ability to target, optimize and
deliver ad messages to the right content and audience, maximizing user
engagement. ScanScout is one of the largest online video networks on the
web, serving hundreds of millions of ad impressions every month. The
company is headquartered in Boston with offices in New York and Los
Angeles. For more information, please visit: www.scanscout.com
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