Broadband Enterprises Partners with ScanScout for Overlay Video
Advertising
ScanScout Becomes Exclusive In-Stream Ad Provider for Broadband
Enterprises’ Premium Lifestyle, News and
Entertainment Affiliate Network
NEW YORK (Business Wire EON) April 23, 2008 --
Broadband Enterprises, the premier online video network, announced today
that they have selected ScanScout, Inc. as their exclusive domestic
provider of in stream video advertising. ScanScout, whose technology
dramatically expands video advertising opportunities for advertisers and
publishers, expects to drive significant, additional revenue to BBE’s
video network of premium content providers.
BBE also plans to implement ScanScout’s
overlay technology across its news and entertainment affiliate network,
which includes more than 1,800 branded local TV, newspaper and radio
sites across the country.
“Broadband Enterprises has entered into this
partnership because of ScanScout’s innovative
technology, that provides some of the best targeting features in the
online video industry as well as their ability to serve advertising
within the video stream,” said Darryl LaRue,
EVP Operations and Marketing, Broadband Enterprises. “ScanScout’s
Brand Protector, as well as their additional technology offerings, holds
great potential moving forward for our extensive content and site
partners.”
ScanScout’s proprietary content matching
technology will increase the ability of Broadband Enterprises to
monetize its network’s traffic by
automatically matching relevant ads with its professionally-produced
content in a manner that is highly engaging to viewers. ScanScout’s
creative ad formats provide attractive opportunities for advertisers to
showcase their messages in ways that entice interaction.
Illustrating the appeal of ScanScout’s
innovative units, the company has served more than one billion ad
impressions in the most recent six months and is now representing one of
the largest networks of video publishers online. The partnership with
BBE is expected to bring exponential growth as advertisers continue to
seek an in-stream video solution to target their brands.
“We’re thrilled to
partner with the market leader in the online video space,”
said Waikit Lau, ScanScout’s Co-Founder and
CEO. “This relationship enables our delivery
of overlay ads from Fortune 500® brands
across BBE’s roster of A-list publisher
partners – some of the most well known and
widely visited titles across news, entertainment and lifestyle
categories both nationally and locally.”
About ScanScout
ScanScout is the market-leading online video advertising network. The
company partners with major advertisers and publishers to maximize video
advertising opportunities. ScanScout creates a new significant revenue
stream for publishers, helping them to extract the most value out of
their video content and monetize it in a user-friendly manner. For
advertisers, ScanScout provides the ability to target, optimize and
deliver ad messages to the right content and audience, maximizing user
engagement. ScanScout is one of the largest online video networks on the
web, serving hundreds of millions of ad impressions every month. The
company is headquartered in Boston with offices in New York and Los
Angeles. For more information, please visit: www.scanscout.com.
About Broadband Enterprises
Broadband Enterprises is the premier online video network, aggregating
over 53 million unique video viewers each month (comScore, February
2007). The Company sells online video advertising, syndicates
programming and produces original content that is delivered securely to
targeted audiences through its innovative “Vindico”
technology architecture across an unparalleled network of over 1,800
affiliates. Over 175 of the world’s premier,
image focused brands entrust the Company with their most important
marketing campaigns. For more information please log onto www.broadbandenterprises.com.
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