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Low Pay, Inc. Partners With SecondWallet.com to Offer No-Fee Cash Advance Benefit

LPC Platinum Cardholders to Gain Exclusive “Cash Direct” Membership Benefit; SecondWallet Lowers Its Customer Acquisition Costs Through Access to LPC’s Large Member Base

June 03, 2008 08:56 AM Eastern Daylight Time

SAN FRANCISCO--(EON:Enhanced Online News)--Low Pay, Inc. (LPC) and American Cash Alliance, LLC (dba SecondWallet.com) announced a strategic agreement to bring an exclusive cash advance membership benefit to qualifying Platinum Low Pay Card (LPC) holders, while lowering SecondWallet’s customer acquisition costs through unique marketing access to LPC’s large membership cardholder base.

LPC cardholders who reside in qualifying states, can receive a no-fee/ no interest cash advance of up to $500 (up to $300 initially), as long as they repay the advance prior to their next pay day. Consistent with the mission of delivering unique and sought-after benefits to its members, this benefit is made available exclusively to qualifying Platinum-level Low Pay cardholders.

Qualifying members will be able to gain access to this benefit through an exclusive Web site designed specifically for LPC, by SecondWallet. Information regarding the Web site URL as well as additional benefit description and restrictions is contained in each member’s new member kit.

LPC’s Business Solutions division created this innovative benefit in conjunction with SecondWallet’s Partnership Program (http://www.secondwallet.com/partners) in order to produce additional value to qualifying LPC cardholders, while delivering significant customer acquisition benefits to SecondWallet. SecondWallet’s Partnership Program provides cash advance offers to partner companies who share a common customer base but do not currently provide loans to their customers.

About Low Pay, Inc.

Low Pay, Inc. (LPC) (www.lowpaycard.com) is a membership-based benefits and marketing company, providing its members with various shopping and program access privileges through its Low Pay Card. These benefits range from innovative merchant credit-based shopping programs offering low monthly payment plans, to other benefits offered by third party service providers. Holders of the Low Pay Card have exclusive access to a collection of products and services, all brought together under one roof and presented to its members through its proprietary catalogs as well as the www.lowpaycard.com web site. LPC members also have access to a restricted line of credit that allows them to finance the majority of their purchases for goods from Low Pay, with no interest under an installment payment plan model.

About American Cash Alliance, LLC (dba SecondWallet.com)

American Cash Alliance, LLC (dba SecondWallet.com) is an innovative San Francisco-based Cash Advance lender seeking to lower consumer borrowing fees by lowering customer acquisition costs and rewarding good borrowing behavior. The SecondWallet Partnership Program provides a risk-free way for companies to provide additional services to their customers and further monetize existing marketing programs. For more information on how SecondWallet can help your company please visit http://www.secondwallet.com/partners or email partners@secondwallet.com.