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**The Gift that Keeps on Giving: NEW Extended Service Plans**

November 21, 2007 12:05 PM Eastern Time

STERLING, Va.--(EON:Enhanced Online News)--When it comes to popular gifts this holiday season, consumer electronics rank as one of the top choices for many Americans—both to give and to receive. In fact, according to the Consumer Electronics Association, “consumer electronics will be the shining star of holiday retail sales, accounting for 22 percent of all gifts given.”

“consumer electronics will be the shining star of holiday retail sales, accounting for 22 percent of all gifts given.”

While the choices can be somewhat daunting when it comes to selecting the right gift, one choice that is simple is including an extended service plan with each eligible gift that you give. And when the extended service plan is administered by NEW, consumers can rest assured that they have purchased the best protection available in the industry.

Sometimes referred to as extended warranties, NEW extended service plans are available at many of the nation’s top consumer electronics retailers. What’s unique about NEW’s extended service plans is that they deliver exceptional value to consumers from the very first day with access to NEW’s U.S.-based 24/7/365 toll free product support—even if that day happens to be December 25^th.

And when consumers call NEW’s customer care centers, they are immediately connected with highly trained customer care staff—standing by ready to answer questions and provide consumers with useful product information and troubleshooting so that they can immediately begin to use and enjoy their holiday gifts.

Another unique feature of NEW’s extended service plans, and one that provides tremendous added value to consumers, is that NEW’s service plan call centers have earned J.D. Power and Associates Certified Call Centers recognition for three years in a row by providing “An Outstanding Customer Service Experience.” And that designation comes from talking to NEW’s customers! For information about J.D. Power and Associations Certified Call Center Program^SM, visit www.jdpower.com.

In the words of Mr. Phillip Stone, a customer from Zebulon, North Carolina, “I was somewhat skeptical when I purchased an extended service plan, but gave it a try anyway. When it came time to use the service plan, I was totally impressed with the way my problem was solved and the exceptional customer service I received throughout the process. Because my product could not be repaired, it was replaced almost immediately. And all I had to do was make a phone call to resolve the issue.”

Clearly, NEW’s extended service plans offer consumers a wide range of coverages in addition to those typically offered by limited manufacturers’ warranties. These additional coverages can include protection against failures caused by normal wear, damage from power surge, accidental damage from handling, and a “no lemon” clause that provides a replacement for products requiring more than three repairs. With an extended service plan, consumers can rest easy because they will always know whom to call for help. No more searching through the phone book for a qualified servicer or obtaining three estimates for service because extended service plans handle it all. And if the product falls under a replacement plan (typically products under $200), NEW simply issues a gift card replacement for the full purchase price of the failed product.

Not only do NEW’s extended service plans protect consumer electronics, they are also available on a broad range of popular gifts items such as jewelry, watches, home appliances, power tools, fitness equipment, sporting goods, outdoor power equipment, and even fine apparel. And they all come with the highest levels of service and expertise that consumers can expect from the leader in the extended service plan industry. And that is a gift you can count on.

About N.E.W. Customer Service Companies, Inc. (NEW)

NEW is the nation’s leading provider of extended service plans, buyer protection services and product support, providing coverage to more than 100 million consumers. Founded in 1983 with headquarters in Sterling, VA, NEW provides award-winning post-sale consumer care for leading retailers, content providers, wireless carriers and financial services firms. For more information, please visit NEW at www.newcorp.com or call 1-800 WHAT'S NEW (1-800-942-8763).