Company Shines Light on Live Web Casts with Themes and Discounts Next Week

AUSTIN, Texas (Business Wire EON) April 9, 2008 -- Thousands of Americans fly to Shanghai each week and take advantage of the great retailers, unique items and local prices. ShangBy.com makes it possible for online consumers to shop in Shanghai from the comfort of home. This is made possible through the company’s unique, online video shopping events that take place each week Sunday through Thursday evenings. Next week, ShangBy will spotlight its live events by offering a series of themes, from a Mother’s Day preview to a focus on jewelry with stones that the Chinese believe will bring fortune, luck and love. Live shoppers will receive a 20% discount off all purchases next week on top of the everyday savings that ShangBy customers can expect: 40 – 85% off U.S. appraised values.

ShangBy.com is all about bringing the Asia retail experience to Americans - to make shopping ShangBy online almost like shopping Shanghai live - except we guarantee everything and you don't have to take your shoes off to go through security.

According to Steve Bell, CEO and founder, “ShangBy.com is all about bringing the Asia retail experience to Americans - to make shopping ShangBy online almost like shopping Shanghai live - except we guarantee everything and you don't have to take your shoes off to go through security.“

One recent customer experience demonstrates the unique value of live online shopping in Shanghai. Susan Baker Outslay called into a live web cast and worked with the retailer and ShangBy host to design a necklace similar to one she had seen on “Sex And The City”. She negotiated the cost to $105, purchased it through ShangBy’s website and then had it appraised. The appraised value came back at $700.

Live Web Cast Themes

All live web casts during the week of April 13^th start at 9pm CDT on www.ShangBy.com. Viewers participate and interactively shop by dialing 1-877-Pearl51, a toll-free phone number where ShangBy’s support will greet you before transferring the call over to the Shanghai retailers. A discount of 20% will be offered to all live shoppers. The discount code will be provided privately to all callers.

How It Works

With video crews and a Western shopping hostess, ShangBy broadcasts a live video feed from Shanghai’s top jewelers in the world-renowned jewelry markets on www.ShangBy.com. Customers watch the jewelry being featured, and communicate with other viewers through a chat functionality. Shoppers call in to the web cast to shop with the retailers, to design or customize their own pieces, and to bargain for a great price. There is no pressure to buy, and all products are 100% guaranteed. All items negotiated are available to purchase online, with additional costs such as international shipping and customs service fees.

About ShangBy

Founded in November 2006, ShangBy has created a new form of consumer entertainment and shopping where people come to shop in the markets of the world - without leaving their homes. Merging live video broadcasting with personal shopping, ShangBy users (known as "ShangBuyers") are able to communicate visually, verbally and in real time with a retailer positioned in Shanghai. Negotiating prices is not only encouraged, but customary in China. With investment support from Draper Richards, Chengwei and G-51, ShangBy is set to become the Internet's trailblazing interactive video shopping service. For more information, visit http://www.ShangBy.com.

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