Shoutlet 2.0’s Capabilities Boost Value to Marketers Launching Social Media Marketing Campaigns

MIDDLETON, Wis. (Business Wire EON) March 18, 2008 -- Today Sway, Inc. announced the release of Shoutlet 2.0, the latest version of this all-encompassing Web 2.0 marketing tool. Enhancements to the web-based application include upgrades that provide marketers with the latest social media and Web 2.0 features, from customizable widgets to robust reporting and tracking capabilities.

Marketers are increasingly eager to attract customers with Web 2.0 and social media

Shoutlet (http://www.shoutlet.com) combines popular technologies such as Web 2.0 e-mail, podcasts, Really Simple Syndication (RSS), mobile messaging (SMS) and video syndication into one solution that professionals can use for all their marketing initiatives. It is designed for marketing and communications professionals who seek a user-friendly software platform that allows them to create, distribute and track a variety of social media marketing campaigns.

“Marketers are increasingly eager to attract customers with Web 2.0 and social media,” said Sway, Inc. CEO Jason Weaver. “Shoutlet gives any company an intuitive, cost-effective way to generate sales using Web 2.0 formats, and the latest rollouts make the product truly indispensable for marketers.”

Among the new features included in Shoutlet 2.0:

• Media player widgets, which display videos and video podcasts, allow users to easily syndicate video content. In-player embedding and sharing options make it simple for viewers to engage with marketing messages. “Email a friend” functionality, social bookmarking tools for sites like Digg and del.icio.us and automatically generated code for viral pass-along to blogs and social networks, such as MySpace, Facebook and others, are also included.
• With upgraded RSS feed reader widgets, clients can customize a variety of aesthetic features to correspond with branding requirements. RSS readers, which include the same viral pass-along functions as the media player widget, let marketers reach their target audiences through a highly engaging format.
• Expanded distribution capabilities allow simple video uploading to nearly a dozen free video-sharing Web sites, including YouTube and Revver.
• Registration for popular podcast and RSS feed directories is built into the process of creating campaigns.
• Marketers enjoy real-time activity monitoring with Shoutlet’s instantaneous reporting on customer interactions for every type of Web 2.0 communication they send. Comprehensive, long-term tracking reports also give professionals valuable data points from which to analyze the effectiveness of all their social media marketing initiatives.

About Sway, Inc.

Sway, Inc. is a leading social media marketing company based in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Along with Shoutlet, Sway’s marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.

MULTIMEDIA GALLERY

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