Martha Stewart Living Omnimedia in Collaboration with SVP Worldwide
Unveils the New Martha Stewart Embroidery Designs
New Embroidery and Monogramming Designs Beautifully Enhance and
Personalize Sewing and Embroidery Projects for New and Experienced Sewers
SAN ANTONIO & NEW YORK CITY (Business Wire EON) June 17, 2008 --
Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) and SVP
Worldwide, owner of SINGER®, HUSQVARNA VIKING®,
and PFAFF® sewing machine brands, announced
today the new Martha Stewart Embroidery line.
Classic Embroidery Patterns, the first in a series of embroidery designs
produced by MSLO and SVP Worldwide, provide designs for monogramming and
frame, border, and corner artwork that allow for further enhancement and
personalization of sewing and embroidery projects. These patterns
include Scallop, Laurel, and Twist, three simple, graceful
embellishments inspired by timeless embroidery patterns, as well as an
elegant font—custom-designed to Martha’s
specifications—for creating clean, beautiful
monograms.
Martha Stewart, Founder of MSLO, stated: “Adding
a monogram or embroidered detail is a simple way to give your work a
distinctive finishing touch. It’s still one of
my favorite ways to make my creations more personal.”
Ms. Stewart unveiled her new line of embroidery designs while speaking
at the 22nd Annual Husqvarna Viking
International Dealer Convention in San Antonio, Texas, where the world’s
new top of the line HUSQVARNA VIKING DESIGNER DIAMOND™
sewing and embroidery machine was launched. Ms. Stewart was presented
with the very first DESIGNER DIAMOND machine.
“The new Husqvarna Viking Designer Diamond
sewing and embroidery machine is ideal for sewers and quilters,”
said Ms. Stewart. “It is an excellent,
high-quality machine that is truly a pleasure to use and offers many
wonderful features to enhance any project and ensure the most beautiful
results.”
In addition to the embroidery and monogramming designs, each Martha
Stewart Embroidery kit will provide a booklet featuring instructions for
recreating the projects featured on the packaging as well as inspiration
and ideas for creating unique projects. Suggested templates for
formatting letters with various frames, borders, and corners will also
be included.
“Martha Stewart has elegantly combined her
love of sewing and rich history of embroidering her own projects with
this new inspiring collection,” said Don
Fletcher, CEO of SVP Worldwide. “Whether a
new or experienced sewer, the easy to use yet intricate detailed designs
will enhance and personalize any sewing project.”
The exclusive line of Martha Stewart Embroidery designs will be
available this summer where HUSQVARNA VIKING, PFAFF, and SINGER products
are sold.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment
encompasses four magazines, including the company’s
flagship publication, Martha Stewart Living, periodic special
issues and books. The marthastewart.com website provides consumers with
instant access to MSLO’s multimedia library,
search and find capabilities, recipes, online workshops, community and
personalization, as well as wedding-planning tools powered by
WeddingWire. The Broadcasting segment produces such programming as the
Emmy-winning daily, nationally syndicated television series, “The
Martha Stewart Show,” and Martha Stewart
Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its
media properties, MSLO offers high-quality Martha Stewart products
through licensing agreements with carefully selected companies,
including the Martha Stewart Collection exclusively at Macy’s,
Martha Stewart Everyday at Kmart, Martha Stewart Crafts
with EK Success, Martha Stewart for 1-800-Flowers.com and a
co-branded food line with Costco. In April 2008, Emeril Lagasse joined
the Martha Stewart family of brands; MSLO acquired the assets related to
Lagasse’s media and merchandising business,
including television programming, cookbooks, and emerils.com website and
his licensed kitchen and food products. For additional information about
MSLO, visit www.marthastewart.com.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER,
HUSQVARNA VIKING, and PFAFF brand names. For more information about the
Company and the company’s brands, view the
following websites: www.svpworldwide.com,
www.sewingideas.com, www.singer.com,
www.pfaff.com, and www.husqvarnaviking.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5709480
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