Noted Dermatologist Comments on “Clinical Strength” Antiperspirant Claims

EDISON, N.J. (Business Wire EON) April 22, 2008 -- With creative marketing and instructions to “apply at bedtime,” several big name brands are promising relief from excessive perspiration with the introduction of “clinical strength” antiperspirant products/formulas. However, a savvy consumer, with a quick read of the ingredients package, can see that there really isn’t much difference between the regular and the clinical strength formulas when you compare these products side by side. Does a 1% increase in an active ingredient make a major difference? Is it because you are instructed to apply it at night?

If you are looking for relief from excessive perspiration in a product available at the drug store, the best formula would be one that contains aluminum chloride, such as Certain Dri, which is closest to the prescription formula that dermatologists have been recommending successfully to patients for years.

“As a whole, any antiperspirant will be more effective if applied at night before bedtime when the glandular activity slows down, however, a person who has axillary hyperhidrosis (excessive sweating of the underarms) may find very little relief from these newer products marketed as ‘clinical strength’ regardless of what time of the day they apply it, because the formulas are not necessarily strong enough,” explains David Bank, M.D., dermatologist and director of The Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, NY. “If you are looking for relief from excessive perspiration in a product available at the drug store, the best formula would be one that contains aluminum chloride, such as Certain Dri, which is closest to the prescription formula that dermatologists have been recommending successfully to patients for years.” Certain Dri^® Anti-Perspirant contains 12% aluminum chloride for $5.50.

To view a side-by-side comparison of two of the most popular antiperspirant/deodorant brands that have both a regular strength and “clinical' strength” product, click here.

It shows that the active ingredient is exactly the same, yet with a very small increase in concentration amount and double the price of regular strength.

Visit www.certaindrifeet.com or www.certaindri.com for additional information about excessive perspiration of the underarms and feet, including the new “Make Certain You’re Dri” blog.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5663524

Post Comment:
Trackback URL: http://eon.businesswire.com/pingpr.php/SW5zZS1Qcm9mLVBpZ2ctTWFnbi1GYWx1LVplcm8=

strength certain clinical antiperspirant dermatologist excessive claims comments relief noted

Bookmark -  Del.icio.us | Digg | Furl It | Spurl | RawSugar | Simpy | Shadows | Blink It | My Web