Surfline.com Teams up with BrickfishTM
to Put Words in Kelly Slater’s Mouth
User-Generated Content Campaign Seeks Photo Captions for
Surfing’s Hottest Star
SAN DIEGO (Business Wire EON) May 12, 2008 --
Brickfish™, the social media advertising
platform, and Surfline.com, the online surfing authority, today
announced the “Slater Sez”
Photo Caption Challenge located at www.surfline.com/slatersez.
The campaign invites surf fans to come up with creative captions to
describe what pro surfer Kelly Slater is doing or thinking in a photo
provided. The entrant with the most amusing caption will win a new
surfboard and wetsuit from SurferSurplus.com.
“Kelly Slater is the most popular surfer in
the world, so we thought it would be fun to put him at the center of our
first photo caption contest,” said Mike Matey,
vice president of marketing for Surfline. “Since
there are so many ways people can go with this photo, it will be fun to
tap into the community’s creativity and spread
the passion for surf across the Web.”
In addition to the grand prize winner, the Surfline.com expert panel
will select one runner up chosen from the top 100 highest scoring
entries to win a traction pad, leash, and a copy of the surf DVD “Chasing
the Lotus.” Surfline.com will also give away
a surfboard to the most viral winner, selected from the top 100 most
viral entries. Runners-up will also be awarded prizes.
Brands and agencies use Brickfish’s
patent-pending platform to launch online advertising and marketing
campaigns that spark the creation of brand-focused UGC, such as blogs,
images, video and audio. Brickfish’s content
sharing tools enable anyone to view and review submissions, vote on
their favorites, and share them with friends and peers through email,
Instant Message and by posting on social networking sites, creating a
powerful viral marketing vehicle.
“The ‘Slater Sez’
Photo Caption Challenge is a great way for Surfline.com to reach surf
fans across the Web,” said Hyder Rabbani,
vice president of sales and business development of Brickfish. “Due
to the viral component of the campaign, we anticipate these comedic
captions will be shared by Slater fans and surfing enthusiasts
worldwide, increasing awareness of the site as the premier surfing
resource among its target audience.”
The “Slater Sez”
Photo Caption Challenge ends June 19. For campaign rules and
regulations, visit www.surfline.com/slatersez.
For more information about Brickfish, visit www.Brickfish.com.
About Surfline
Surfline is the leading provider of surf report, forecast and editorial
content to consumers, businesses and government agencies worldwide.
Headquartered in Huntington Beach, California, Surfline delivers timely,
accurate and comprehensive data on a daily basis via phone, wireless web
and the Internet. Surfline is the publisher of WATER magazine, a
high-quality, photo-rich surf quarterly magazine as well as numerous
surfing books and printed products. The company's world-renowned
website, Surfline.com, is visited by over 75,000 unique people per day
and over 1,000,000 per month -- the largest and most loyal audience of
surf and beach enthusiasts in the world. Since 1985, Surfline has merged
premier surf report, forecast and editorial talent with industry-leading
technology to produce "must-have" content of unparalleled quality aimed
at active participants in surfing, beach and marine related pursuits.
About Brickfish
Brickfish™ is a social media advertising
platform that taps into the power of consumer driven marketing on the
Internet. Our patent-pending technologies provide brands and agencies
with a single source solution to leverage the power of social media
sites and user generated content for truly effective online marketing
efforts that drive awareness, analytics and action. Clients use the
Brickfish platform to launch online advertising and marketing campaigns
that spark the creation of brand-focused UGC, such as blogs, images,
video and audio. This content is virally shared from consumer to
consumer via hundreds of social media sites, blogs, email, IM and more.
Campaign participants generate meaningful brand dialogue by creating,
reviewing, sharing, voting upon, and watching brand-relevant content.
These interactions are tracked with our Viral Map™
technology, which then provides detailed analytics on campaign reach,
performance and demographics. This viral, consumer driven marketing
approach results in relevant and authentic brand interactions and has
proven to be 5 to 10 times more effective than existing online
advertising methods such as display ads and search marketing. Scores of
brands have hosted successful campaigns on the Brickfish platform,
including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy,
Aussie, and more.
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