ELLE.com Launches Customized Online Shopping Search Powered by
TheFind.com
ELLE.com Editors Handpick Retailers and Brands; Shopping Destination
Built Exclusively for ELLE by TheFind Inc.
MOUNTAIN VIEW, Calif. (Business Wire EON) April 9, 2008 --
ELLE.com (Hachette Filipacchi Media U.S., www.hfmus.com)
has partnered with TheFind Inc. (www.TheFind.com),
a leading shopping search engine that quickly discovers millions of
lifestyle goods, to create an online shopping experience that is aligned
with the sophisticated, fashion-forward sensibility of ELLE.
TheFind.com’s uniquely powerful search tools
enable ELLE.com users to quickly and efficiently find products across
clothing, accessories and beauty categories. ELLE.com editors
will serve as curators of the shopping site, selecting the retailers,
brands and designers that reflect the current trends and taste of the
magazine and its readers, thereby creating a customized, branded
shopping experience unique to ELLE.
“ELLE has always been the ultimate
shopping resource for smart, stylish women. Our readers want immediate
access to the fashion and beauty products we feature in the magazine and
online so they can reinterpret the trends and styles that we show in
their own personal way,” said Roberta Myers,
Editor-in- Chief of ELLE.
“By partnering with TheFind, we’ve
created a resourceful shopping destination for our users,”
said Keith Pollock, Executive Editor, ELLE.com. “This
shopping tool perfectly complements the editorial content of the
magazine, which will serve as the inspiration for our designer additions
each month, and will continually shape the cache of products and
retailers available via our partnership with TheFind.”
“We’ve tailored
our overall capability to specifically reflect the ELLE fashion
sensibility and visual appeal on their new shopping website,”
said Siva Kumar, CEO of TheFind Inc. “We are
able to leverage our comprehensive roster of brands, retailers and
features by working with partners like ELLE who have a unique
voice and style. By allowing editors to link consumers directly to the
products that match the ELLE experience, we are taking the work
out of the search. The result is an incredibly simple, interactive
experience for the consumer.”
ELLE.com currently offers more than 200 selected retailers and brands,
including iconic fashion labels such as Giorgio Armani, Gucci and Ralph
Lauren, coveted brands such as Christian Louboutin and Manolo Blahnik,
hip boutiques including Ron Herman, Satine Boutique, Scoop NYC and
Tracey Ross, celebrity favorites like Tory Burch and Marni, and beauty
must-haves such as Bliss, Stila and Philosophy. Features previously
offered only to TheFind.com users will also be available on ELLE.com,
including a style book called MyFinds, which saves recent searches and
creates a personal shopping lookbook for the consumer.
The jointly powered site launches today, and is accessible at www.ELLE.com.
TheFind and Hachette have also collaborated on customized shopping sites
for Woman’s Day, Metropolitan Home, Home
and ELLE Decor magazines, which are accessible through www.womansday.com
and www.pointclickhome.com.
About ELLE.com
ELLE.com is ELLE's service-oriented sibling exists as both
complement and counterpart to the magazine, focusing on fashion, beauty,
and style - with a brain. While maintaining ELLE's uniquely
sophisticated tone, ELLE.com presents a behind-the-scenes, how-to world.
The site is the insider's style guide with a global outlook, providing
both convenience and high-end inspiration. Satisfying the expectations
of the ELLE reader while taking advantage of the Web's immediacy
and depth, ELLE.com is the point at which aspiration and acquisition
intersect.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com)
enthusiast brands and targeted media products reach nearly 60 million
consumers through magazines, online and mobile content. The company’s
editorial hallmarks are trusted expert content along with independent
product testing. Our prestigious brands fall into five sectors and
include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive
Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home,
Metropolitan Home, PointClickHome, and Special Interest Publications
Group); Women & Health (Woman’s Day and
Woman’s Day Special Interest Group) and
Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular
Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions
marketing initiative packages these assets across brands and platforms
with customized marketing programs. HFM U.S. is part of Lagardère’s
(www.lagardere.com) media
division Lagardère Active, a producer of
special interest content in over 40 countries.
About TheFind, Inc.
TheFind Inc. (www.TheFind.com)
offers the leading shopping search engine that delivers comprehensive,
visually compelling results for products, specializing in the lifestyle
goods category. From the most popular e-commerce sites to the most
unique, hard-to-find brands, TheFind.com uniquely crawls the Web to find
more than 200 million products. By using its patent-pending “product
ranking” technology, TheFind.com displays the
best-selling products, brands and stores for any shopping search right
on the first page of results – saving
consumers time and money. TheFind Inc. family includes leading fashion
shopping website Glimpse (www.Glimpse.com),
which specifically caters to fashion-savvy shoppers searching for the
latest trends and hottest apparel products, and TheFindGreen (www.TheFindGreen.com),
which finds organic brands, green stores and environmentally friendly
products, all in one place. TheFind Inc. promotes shopping that gives
back to the community through its Color For A Cause campaigns,
which have included charitable beneficiaries such as The Susan G. Komen
Foundation, Doctors Without Borders and Global Green USA. TheFind Inc.,
headquartered in Mountain View, Calif., is backed by leading investors
Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
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