The Children’s Mutual: Gappy Kids £23.4
Million Better Off This Year As Tooth Fairy Generosity Grows
LONDON (Business Wire EON) July 8, 2008 --
Britain’s children are in for a toothy treat,
as new research out today reveals that the tooth fairy is worth an
enormous £23.4million this year. The
Children’s Mutual’s
(http://www.thechildrensmutual.co.uk)
annual Tooth Fairy Inflation Index reveals that despite the credit
crunch and spiralling costs of living, the tooth fairy’s
generosity is ever increasing. The average cost of a child’s
tooth is now £1.22, up 16 per cent on last
year alone which is five times higher than annual inflation figures.
Despite headlines on petrol price increases, the inflation of the tooth
fairy outstrips petrol price inflation over the last 25 years. While the
latter currently stands at 218 per cent, the inflationary rate of the
tooth fairy is significantly higher at 258 per cent.
The
Children’s Mutual’s
research shows that today’s lucky children
could find over £24 under their pillow from
all their teeth - much more than the £6.80
their parents would have received. And London’s
children’s teeth are the most valuable, with
almost one in 10 getting £5 or more per
tooth, pocketing over £100 during their
childhood years! Never have kids had more of an excuse to start wobbling
those teeth.
But many parents suffer from ‘fairy pressure’
according to the research. More than one in five (21 per cent) think
they pay too much and nearly one in six (16 per cent) feel compelled to
give their child the ‘market rate’
for a tooth.
David White, Chief Executive of The
Children’s Mutual, said “Parents
may think that being the tooth fairy is an expensive business, but the
tooth fairy can help them talk to their children about the value of
money. And for those parents determined to ‘stick
to their gums’ and avoid fairy pressure,
perhaps they can persuade their children to consider saving their tooth
money and get into good money habits from an early age.”
About The Children’s Mutual
The Children's Mutual is the choice of 1 in 5 parents for their child's Child
Trust Fund (CTF)
account and named the UK's Best CTF Provider 2006 and 2007. The
Children's Mutual, as experts in savings for children, made a
significant contribution to the Government's Child Trust Fund (CTF)
consultation process.
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